SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 111

Influencer Marketing Health Transform Marketing 111

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Key Performance Indicator 101

Key Performance Indicator Transform Marketing Mix Marketing 101

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. But data and analytics are getting so much easier than they used to be. Like I said, same old me. Well, look no further.

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The importance of social media in business extends beyond marketing. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Rock Content

AUGUST 2, 2023

The market is estimated to be worth $75.39 As NLP technology (Natural Language Processing) continues to advance and transform how we do business, more and more companies are turning to virtual assistants to enhance customer engagement and drive growth. Billion units by 2024 as per Statista. during 2022-2030.

Transform 84

Transform Marketing Marketers Marketing Automation Platform 84

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 220

Millennials Whitepaper Transform Gen Z 220

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. Updated on March 6, 2024. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? All CRO tools aim for one common goal: increasing conversions.

Transform 52

Transform Analytics Copywriting Marketing 52

Digital Marketer

MAY 29, 2023

Data-driven Insights : AI’s ability to swiftly and accurately process vast amounts of data empowers marketers with valuable insights. They can delve into customer behavior, market trends, and campaign performance. Competitive Advantage : Marketers gain a competitive edge by harnessing the potential of AI.

Transform 81

Transform Marketing Marketers User-Generated 81

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 100

Price User-Generated Copywriting Marketing 100

Backlinko

FEBRUARY 19, 2024

Get ready to transform your approach to competition, armed with tools and insights that put you ahead in the digital marketing game. Key Takeaways A competitor analysis involves collecting data about your competitors to identify their strengths and weaknesses and improve your marketing strategy. Let’s dive in.

SEO 93

SEO User-Generated Advertising Advertisers 93

Econsultancy

MARCH 4, 2022

Zooming in, SensorTower forecasts that consumer spending on non-game apps, such as streaming service and ecommerce apps, will overtake that of games on the App Store by 2024, while non-game app spend growth will surpass growth from mobile games on Google Play. Digital Transformation Monthly – 2020 in Review. billion in 2020.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98