Customers.ai

DECEMBER 3, 2024

Stick with me and I’ll show you exactly how to bring these ready-to-buy shoppers back, convert them, and start 2024 strong. They’ve already shown they love your brand, so why not offer them products that pair perfectly with what they bought? Ideal for cart abandoners or first-time buyers who are already familiar with your brand.

Shoppers 66

Shoppers Shipping Outbound Marketing Product 66

Customers.ai

NOVEMBER 21, 2024

But the brands that understand why Meta ad engagement matters are breaking through that barrier and turning casual scrollers into dedicated buyers. To answer this question, we dove into 101 Meta ads from top-performing DTC brands across industries. So how do they do it? Let’s take a look. Let’s take a look.

Transform 84

Transform User-Generated Outbound Marketing Product 84

Customers.ai

OCTOBER 4, 2024

In September 2024, Google Ads Liason Ginny Marvin announced confidential customer match, a way to securely connect your first-party data to Google Ads for Customer Match. With customer match data, you are giving Google the people it may have missed, allowing you to retarget customers who have already interacted with your brand.

Customer 59

Customer Shoppers Outbound Marketing Advertisers 59

Customers.ai

JANUARY 6, 2025

The ecommerce brands delivering that more are winning big. Advanced targeting is basically table stakes in 2024. The brands that get this right see higher ROI, deeper engagement, and happier customers who keep coming back. Todays customers expect brands to show up consistently across every platform they use.

Customer 92

Customer eCommerce CRM Shipping 92

Customers.ai

NOVEMBER 27, 2024

Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now 1. Think quirky visuals or clever copy that aligns with your brand voice. Real-World Impact A clothing brand revamped its 404 page by turning it into a product recommendation hub with a playful message like, “Lost your way?

eCommerce 97

eCommerce Shoppers Shipping Promotion 97

Customers.ai

NOVEMBER 17, 2024

Book a Demo Why Most Meta Ads Fail: You’re Treating Every Lead the Same Most Meta Ads campaigns don’t fail because your product isn’t great or because people hate your brand. What if your ads knew exactly who was most likely to click, buy, and rave about your brand? And the brands that don’t? Now, imagine this.

eCommerce 89

eCommerce Shipping Price Outbound Marketing 89

Customers.ai

DECEMBER 24, 2024

An Open Letter to Meta As I write this in mid-December 2024, we are in the midst of yet another performance outage on your platformthis one occurring right as many DTC brands are scaling up in anticipation of their shipping cutoffs. Its smarter, its more efficient, and its helping brands turn their Facebook Ads performance around.

Shipping 67

Shipping Price Transform Outbound Marketing 67

Customers.ai

FEBRUARY 18, 2025

The new and improved drag-and-drop email editor Our partner lilikoi agency used it to set up an on-brand welcome email to high-intent visitors for Solaris Solar. Its a smarter, cost-effective way to scale your email marketing. The Future of Email Marketing Starts with Customers.ai The result? open rate and 9.9%

Outbound Marketing 59

Outbound Marketing Price CRM Email Marketing 59

Hubspot Marketing

JUNE 13, 2024

Algorithm updates in 2024 have shaken traditional SEO. As Kieran and I discuss in a recent episode of Marketing Against the Grain , creator-generated content has shown promising results in connecting businesses and their audiences in a way that SEO alone no longer can. Are you noticing your traffic from Google starting to go down?

SEO 127

SEO Outbound Marketing Logistics CMO 127

Customers.ai

DECEMBER 5, 2024

Even before the weekend sales frenzy, brands using Customers.ai Thats precision marketing right there. These brands werent just doing the status quo. As we roll into the final stretch of 2024, these results set the stage for even more success in 2025. Were talking big numbers here! were already raking in the traffic.

Shoppers 89

Shoppers eCommerce Outbound Marketing Customer 89

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). Years ago, experts projected that content marketing would be worth over $400 billion by 2021.

Content Marketing 143

Content Marketing Outbound Marketing Marketing Marketers 143

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 85

User-Generated Marketing Marketers Analytics 85

Martech

MARCH 7, 2024

Their ability to learn and interpret changes in customer queries is a rich source of testing data for your outbound marketing. Set up analysis dashboards for marketing insights and customer service resolution metrics. Dig deeper: How to transform customer experience with AI 2.

New Technology 136

New Technology Transform Outbound Marketing Thought Leadership 136

Customers.ai

DECEMBER 15, 2023

This is great news for Gmail users but what does RETVec mean for email marketers? Another day, another new challenge A few weeks ago I broke down the Google and Yahoo email spam filter changes rolling out Feb 1, 2024. The key takeaways for email marketers? Easy enough right? Ok, it isn’t that simple. Get 500 contacts for free

Email Marketing 112

Email Marketing Outbound Marketing Marketing Marketers 112

Customers.ai

DECEMBER 12, 2023

From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024.

eCommerce 107

eCommerce PR User-Generated Marketing 107

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

Transform 88

Transform eCommerce Non-Profit Advertising 88

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 127

Email Marketing Inbound Marketing Shoppers Marketing 127

Customers.ai

DECEMBER 12, 2024

link] pic.twitter.com/fS0aRyaacO — CustomersAI (@CustomersAI) November 21, 2024 Its a huge blind spot! Especially for ecommerce brands trying to make every interaction count. Theyre already familiar with your brand, theyve shown intent, and theyre primed to take action. Then get Klaviyo Signal set up on your site ASAP!

Transform 75

Transform Shoppers Outbound Marketing eCommerce 75

Customers.ai

DECEMBER 5, 2023

more consumer trust than brand-created content. Take that User-Generated Content (UCG) and turn it into a powerful marketing asset. You must build a strong brand presence to get the attention of the right customers from the start and you must focus on capturing first-party data. Studies show that UGC is 8.7x

Customer 74

Customer Outbound Marketing Customer loyalty Advertisers 74

Customers.ai

MAY 20, 2024

Editor’s note: This article was updated on May 20, 2024, to reflect the updated timeline from Gmail and Yahoo Mail regarding enforcement of 2024 policies. We’ll dive into an outline of the Gmail and Yahoo Mail requirements as well the implications and needed updates by email marketers in this article, and how Customers.ai

Outbound Marketing 52

Outbound Marketing Email Marketing Customer Journey Promotion 52

Customers.ai

JANUARY 5, 2024

amiright As we dive into 2024, it’s no secret that the advertising landscape is evolving faster than a viral TikTok dance. What’s notable about this, is according to LinkedIn’s VP of Marketing Solutions, more brands are investing their ad spend in LinkedIn because of the platform’s unique targeting capabilities.

Outbound Marketing 86

Outbound Marketing Advertising Advertisers CRM 86

InTouch Marketing

JANUARY 31, 2024

The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Martech

DECEMBER 19, 2023

That’s important because there are a number of moving pieces to many modern marketing campaigns. Depending on the size of your marketing organization and the breadth of the campaign, people across internal departments (e.g., creative, media, brand, legal, etc.) We’d like to know how it’s been for you.

Management 82

Management Outbound Marketing User-Generated Analytics 82

Customers.ai

DECEMBER 6, 2024

Its format naturally lends itself to impulse-driven shopping, making it perfect for brands that thrive on quick decisions. Its affordable, effective, and primed to make your brand a hit with scroll-happy shoppers. Dominating Ad Budgets Ad budgets on Meta grew by 30% from 2023 to 2024, with a slight improvement in ROAS.

Advertisers 57

Advertisers Advertising eCommerce Outbound Marketing 57

Customers.ai

JANUARY 12, 2024

in 2024 to total $442.6 Crafting a Cohesive Narrative Across Channels How many brands have funny TV commercials but boring websites? Website / URL * Grade my website Important Next Steps See what targeted outbound marketing is all about. According to Dentsu , digital ad spend is estimated to grow 6.5%

Advertising 91

Advertising Advertisers Transform Outbound Marketing 91

Customers.ai

JANUARY 8, 2024

Wouldn’t it be even better if you could capture their work email addresses, names, and company information to put into your sales and marketing funnel? They capture the people on your site – the people already familiar with your brand and already interested in what you have to offer. Convert Website Visitors into Real Contacts!

User-Generated 91

User-Generated Outbound Marketing CRM Law 91

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. For B2C companies, content nurtures prospect relationships and drives sales, improving lead generation, conversion rates, web traffic, and brand trust.

B2C 59

B2C Content Marketing CRM Marketing 59

Customers.ai

DECEMBER 5, 2024

Brands using advanced segmentation see a 760% increase in revenue from their email campaigns. We all know the days of blasting the same offer to your entire list are long gone and if youre not breaking your audience into strategic, meaningful groups, youre playing email marketing on hard mode.

eCommerce 83

eCommerce Shoppers Key Performance Indicator Email Marketing 83

Customers.ai

APRIL 11, 2024

How to Get Visitor Insights Audience Segmentation and Visitor Insights 7 Ways to Use Visitor Insights Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now How to Get Visitor Insights Considering how valuable these insights are, one of my favorite things about them is how simple they are to get.

Outbound Marketing 69

Outbound Marketing Shipping Education Marketing Strategy 69

Customers.ai

APRIL 18, 2024

It reflects genuine interactions and engagements with your brand, providing a clear and direct insight into your customers’ behaviors, preferences, and needs. This level of accuracy ensures that your marketing efforts are more targeted and effective, significantly improving campaign outcomes and ROI. Get 500 contacts for free !

Key Performance Indicator 69

Key Performance Indicator Transform Advertising Advertisers 69

Customers.ai

OCTOBER 4, 2024

In September 2024, Google Ads Liason Ginny Marvin announced confidential customer match, a way to securely connect your first-party data to Google Ads for Customer Match. With customer match data, you are giving Google the people it may have missed, allowing you to retarget customers who have already interacted with your brand.

Customer 52

Customer Shoppers Retail Customer loyalty 52

Customers.ai

APRIL 11, 2024

How to Get Visitor Insights Audience Segmentation and Visitor Insights 7 Ways to Use Visitor Insights Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now How to Get Visitor Insights Considering how valuable these insights are, one of my favorite things about them is how simple they are to get.

Outbound Marketing 52

Outbound Marketing Shipping Education Marketing Strategy 52

Customers.ai

APRIL 18, 2024

It reflects genuine interactions and engagements with your brand, providing a clear and direct insight into your customers’ behaviors, preferences, and needs. This level of accuracy ensures that your marketing efforts are more targeted and effective, significantly improving campaign outcomes and ROI. Get 500 contacts for free !

Key Performance Indicator 52

Key Performance Indicator Transform Advertising Advertisers 52

Customers.ai

FEBRUARY 13, 2024

By doing so, it allows businesses to understand and track an individual’s journey with their brand, enabling personalized marketing efforts and a more comprehensive understanding of consumer behavior. In 2020, we saw iOS 14 wipe out ad audiences and in 2024, we are seeing cookies crumble to the wayside.

Customer Journey 69

Customer Journey Marketing Marketers CRM 69

Customers.ai

OCTOBER 29, 2024

In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. These tools use forms, pop-ups, and lead magnets to encourage visitors to subscribe, allowing brands to build their email lists and engage customers with targeted campaigns.

eCommerce 64

eCommerce Price User-Generated CRM 64

Customers.ai

OCTOBER 17, 2024

Note: Pricing info is as of October 2024** 1. We’re able to tailor the pop-ups to match our brand and message, making them far more effective.” Book a Demo Important Next Steps See what targeted outbound marketing is all about. Whether you’re just starting or looking to upgrade, there’s something here for everyone.

eCommerce 52

eCommerce Price User-Generated CRM 52

Customers.ai

OCTOBER 17, 2024

Note: Pricing info is as of October 2024** 1. We’re able to tailor the pop-ups to match our brand and message, making them far more effective.” Book a Demo Important Next Steps See what targeted outbound marketing is all about. Whether you’re just starting or looking to upgrade, there’s something here for everyone.

eCommerce 52

eCommerce Price User-Generated CRM 52