Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway. How does this work?

Customer loyalty 127

Customer loyalty CMO Retail Customer Journey 127

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 145

Customer Transform CMO Retail 145

Martech

DECEMBER 29, 2023

Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. Yes, the aim is to make both digital and physical experiences available for every customer journey upon request.

Retail 120

Retail eCommerce Gen Z Shoppers 120

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. What we like about Yotpo is its seamless integration of reviews, ratings, and visual content throughout the customer journey.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Sprout Social

MAY 7, 2025

It has the highest reach of any messaging service in the country, with Ofcom finding that 87% of UK adults were using the app as of May 2024. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool. Any replies are managed through the Brevo app.

Gen Z 69

Gen Z Marketing Marketers Logistics 69

Lusha

JULY 21, 2024

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. What is a B2B Marketing Funnel? At its core, a B2B marketing funnel is a visual representation of the customer journey.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

JULY 17, 2024

In 2024, ABM isn’t just a trend; it’s a necessity for B2B businesses that want to cut through the noise and forge lasting relationships with their most valuable customers. In this comprehensive guide, we’ll break down everything you need to know to master ABM in 2024.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52