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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Regularly analyze these metrics to refine your strategy and improve results.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. You need to be the R department as well. I'll leave you with one last statistic.

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The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches

Digital Marketer

Scott Cunningham Coaching businesses: Throughout 2024, we saw a big shift from high-ticket, one-call-close coaching offers back to low-ticket front-end programs that allow coaches to first build trust with their audience before committing to high-ticket programs. Whoever gives their customer the most agency to make decisions will win.

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Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. If 2023 was any indication of the future, 2024 will be a year of widespread experimentation for marketers.

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How to turn your brand into a performance publisher

Martech

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Owned content can improve ROI and lower customer acquisition costs while improving competitive visibility and market share. We’d like to know how it’s been for you. can unlock maximum impact.

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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. At its core, a B2B marketing funnel is a visual representation of the customer journey. What is a B2B Marketing Funnel?

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12+ Lead Generation Guide: Strategies & Tactics That Really Works in 2024

Lusha

In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. It’s the art and science of attracting potential customers, nurturing their interest, and guiding them toward becoming paying clients. But in this digital age, the game has changed.

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