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Social media is actually the preferred product discovery channel for GenZ, millennials, and boomers, and its also where they go to consume content. While search engine optimization is still important (theres a reason Google continues to be the most visited website in the world ), its not the only way brands can be discovered.
Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. John (06:35): Well, in fact, you mentioned generational.
(Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises GenZ users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million podcast listeners globally. million by the end of 2024. market share.
for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.
Data from eShopWorld shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the GenZ and Millennial age brackets. billion by 2024 (a CAGR of 57%).
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