Remove 2024 Remove Gen Z Remove Marketing Plan
article thumbnail

PPR special edition: The best brands on social media in 2024

Sprout Social

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan.

Gen Z 90
article thumbnail

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Hubspot Marketing

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 69
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website.

eCommerce 120
article thumbnail

11 marketing leaders who put social media first

Sprout Social

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 97
article thumbnail

200+ Social Media Statistics And Facts Of 2024

SocialPilot

And yes, these are fresh out of the oven for 2024. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Global ad spending in the social media advertising market is expected to reach $219.8 billion in 2024.

Gen Z 116
article thumbnail

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. increase in same-store sales at Chilis in 2024; sales jumped 14% on the same basis in the first quarter of fiscal 2025. Its a win-win.

Gen Z 117
article thumbnail

What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. So, here, you outline your content.

Tentpole 111