Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Buffer Marketing

MAY 29, 2024

TikTok’s Creative Center As a video-first platform, TikTok is often the place where social media trends are planted and bloom, sprawling over onto other platforms as they grow. “All that work” This is another versatile lipsync trend that has been dominating feeds in 2024.

Gen Z 64

Gen Z Millennials Finance User-Generated 64

Buffer Marketing

APRIL 25, 2024

On the other hand, social media algorithms are all about trying to improve your visibility via the rules and formulas that govern the respective social media platforms. Let’s say you’re a travel creator and someone searches for “best places to visit in Italy” on TikTok. You never know!

SEO 105

SEO Gen Z Social Media Marketing Millennials 105

Hubspot Marketing

FEBRUARY 6, 2024

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Short-form videos will remain key to many marketing campaigns this year. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. Why, you may ask?

Gen Z 110

Gen Z Entertainment Education Social Media Marketing 110

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 102

Gen Z Branding Influencer Marketing Fashion 102

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. However, choose the right platform based on your target cohort.

Social Media Marketing 142

Social Media Marketing Gen Z User-Generated Marketing 142

Sprout Social

FEBRUARY 5, 2024

Black History Month takes place during February in the United States and Canada. The 2024 theme is African Americans and the Arts in the US. I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience.

Gen Z 106

Gen Z User-Generated Branding Education 106

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. John (02:17): Well, and what's interesting, I mean I think we've had this since the advent of say Google reviews or even social media.

SEO 64

SEO Transform Gen Z PR 64

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. billion by 2025.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. And yes, these are fresh out of the oven for 2024. billion active global social media users, that’s 60.6% billion in 2024. Let’s dive in!

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

SocialPilot

MAY 28, 2024

Facebook might not be the most popular network among millennials and Gen Z, but when it comes to the global audience, it still holds the crown for the most used channel with 3.070 billion MAUs. You see how the above post by Gucci is text-heavy, but the visual appeal is strong enough to hold the reader in place.

User-Generated 87

User-Generated Gen Z Entertainment Analytics 87