Search Engine Land

FEBRUARY 19, 2024

The evolution of voice search When we think about how voice search will be used in the future, it’s not necessarily how I’m using it but looking at how the next generations are using it. So, what do I think this means for voice search, and is it important in 2024? In 2024, voice assistants are expected to reach 8.4

Transform 127

Transform Entertainment User-Generated SEO 127

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. We’d like to know how it’s been for you.

Transform 101

Transform New Technology User-Generated Communications 101

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. I was inspired to innovate in the field of lead generation. How Customers.ai Thus, Customers.ai What is Customers.ai?

Transform 118

Transform Outbound Marketing CRM B2C 118

Search Engine Land

DECEMBER 28, 2023

6 new dimensions and metrics for GA4 on June 6. Major Looker Studio adds 170 new fields for GA4 on June 15. GA4 compatibility with third-party segments in Ad Manager on July 2. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24. A new Audience report on Aug.

User-Generated 129

User-Generated Retail Non-Profit Advertising 129

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale.

New Technology 123

New Technology Transform Outbound Marketing Thought Leadership 123

Martech

FEBRUARY 27, 2024

It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. New vendors are emerging with AI-enabled applications; seemingly overnight we’ve seen an explosion in generative AI applications.

Transform 105

Transform CMO User-Generated Customer loyalty 105

Search Engine Land

NOVEMBER 28, 2023

The directive is to end 2023 strong and prepare for 2024 long before it’s started. Although the new year is still weeks away, budget planning shouldn’t be a last minute shot in the dark. Urgency to realize the productivity gains promised by AI and other new technologies. Generating higher-ticket sales.

Advertising 106

Advertising Advertisers User-Generated CRM 106

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

Digital Marketing 98

Digital Marketing Real Estate User-Generated Marketing 98

Martech

FEBRUARY 15, 2024

Dig deeper: Why integrations will be critical to AI in 2024 Q: Did you have to get buy-in from other departments? One of our first AI tools was a generative AI tool. This was a secure, private, internal generative AI tool. We have a user conference and we look at all the survey data from it. One example is my events team.

Education 121

Education CMO Marketing Marketers 121

Martech

DECEMBER 15, 2023

These platforms also can use demographic data to generate and nurture qualified leads — key to driving growth for any organization. Understanding marketing automation for small business Marketing automation has several common benefits for any small business, especially for lead generation. Does the platform make it easy to do that?

Marketing Automation Platform 120

Marketing Automation Platform Price Marketing Marketers 120

Neil Patel

JANUARY 18, 2023

The priorities for 2022 continued to be informative, useful content that answered user search queries. While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Source: DigitalCommerce 360.

Market Trends 115

Market Trends Content Marketing Gen Z User-Generated 115

Martech

MAY 29, 2024

AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. By 2024, the proportion of men to women in marketing manager positions in North America is estimated to be 31% to 69%. AI is not magic.

Transform 115

Transform Marketing Marketers Communications 115

Martech

DECEMBER 5, 2023

That’s the topline news from the “Martech 2024” report released today. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% The martech landscape is expanding and AI is the prime driving force. Next up was the U.K.

Manufacturing 124

Manufacturing Marketing Marketers User-Generated 124

Jeff Bullas

DECEMBER 7, 2022

This growth was also boosted by enthusiasm for technology (over 700 million mobile users – more than in the US or Europe), a boom in commodities – discovery of new swathes of oil, gas, and rare elements, as well as the arrival of new partners: China, India, Turkey, Indonesia and Brazil, and a fast-growing middle class.

Health 202

Health Non-Profit Food Energy 202