Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. What are social media analytics tools?

Analytics 118

Analytics PR Price CRM 118

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. ” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

SEPTEMBER 17, 2024

percent How to find the best time to post on LinkedIn for  your  audience As mentioned above, these numbers can form a helpful guide if you’re just building your LinkedIn  social media marketing strategy. Best performing post type on Linkedin by engagement rate Video posts — 4.9

Analytics 132

Analytics Social Media Marketing Place Branding 132

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern social media marketing. Which Social Media Platforms Are Right for Your Brand?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

SocialPilot

JULY 16, 2024

Before we go ahead, let us also check the data from leading social media marketing firms that align with our findings regarding the optimal posting times for brands on Twitter. Once you find a pattern, use Twitter marketing tools like SocialPilot to post on those best of all times for your brand.

Analytics 106

Analytics User-Generated Social Media Marketing Branding 106

Buffer Marketing

SEPTEMBER 18, 2024

  So, understanding your best posting times boils down to understanding your followers’ online habits — an essential part of your overall  marketing strategy. Another factor to consider is that no matter how thorough these reports are, they’re based on aggregated data and may not apply to your audience. 

Analytics 114

Analytics Social Media Marketing Health Succession Planning 114

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing 92

Social Media Marketing Marketing Strategy B2C Marketing 92

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. The simple answer is that it depends.

User-Generated 129

User-Generated Social Media Marketing Marketing Marketers 129

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Luckily, you have plenty of high-engagement times on Facebook to choose from as part of your marketing strategy. on Friday, according to Buffer data.

User-Generated 117

User-Generated Analytics Social Media Marketing Place 117

Hootsuite

APRIL 9, 2025

Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025. TikTok dominates social commerce , converting 43.8% of users into buyers in 2024. Global social media usage statistics 1. Source: Statista 6. 54% of U.S. 63% of U.S.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

SocialPilot

SEPTEMBER 5, 2024

Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. You need a reliable, holistic social media management tool to achieve this.

Promotion 107

Promotion Social Media Marketing User-Generated SEO 107

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 112

CRM Marketing Marketers Customer loyalty 112

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? in May 2024.

Gen Z 87

Gen Z Millennials Social Media Marketing User-Generated 87

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Hootsuite

OCTOBER 18, 2024

Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Source: Statista Ready to dive into Reddit marketing? Tips for Reddit marketing (that Redditors won’t hate) Lurk and learn Before you clickity clack and hit Post, take a good look around. You get the idea.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. A/B testing is a traditional marketing approach that can work well on social media, too. Trying something new can feel uncertain, especially when it comes to video.

User-Generated 103

User-Generated Traditional Marketing Social Media Marketing Branding 103

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Hey, weve all been there. billion in Q4.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Sprout Social

DECEMBER 17, 2024

Any dips could indicate a need to step up your social media marketing strategy for Threads. Navigating to the Threads analytics dashboard Meta introduced Threads Insights for desktop in August 2024. Insights for the Threads mobile app started rolling out in October 2024.

Analytics 97

Analytics Social Media Marketing Place Marketing Strategy 97

Buffer Marketing

OCTOBER 1, 2024

Insomniac Events uses a link sticker to send customers to its website to purchase event tickets How to get the most out of the Instagram Stories link sticker Make links an effective part of your social media marketing strategy by keeping some of the following tips in mind.

Promotion 115

Promotion Social Media Marketing Product Branding 115

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 65

Transform Food Education Fashion 65

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics 101

Analytics Social Media Marketing Marketing Marketers 101

Marketing Insider Group

FEBRUARY 27, 2024

With such overwhelming exposure, it’s imperative to understand best practices, lean on an experienced marketing agency , and plan and execute strategically. What Is a Marketing Campaign? This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Orbit Media Studios

OCTOBER 30, 2024

This is a highly speculative point of view at one point in time, October 2024. Around 60% of searches lead to no clicks and no traffic to websites, as of May 2024. Neither does Meta or any other big tech search or social platform. Your marketing goals and Google’s profit model are not aligned. Disruption one!

SEO 107

SEO Branding User-Generated PR 107

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

Analytics 112

Analytics Price Social Media Marketing CRM 112

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics.

Influencer Marketing 107

Influencer Marketing Marketing Marketers User-Generated 107

Sprout Social

FEBRUARY 29, 2024

TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy. What to look for in a TikTok analytics tool 13 TikTok analytics tools to try in 2024 What is a TikTok analytics tool? 13 TikTok analytics tools to try in 2024 Want to get a better view into your TikTok performance?

Analytics 133

Analytics Price Social Media Marketing Management 133

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.   In summary: text posts aren’t going anywhere.  Happy experimenting!

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 103

CMO Gen Z Thought Leadership Entertainment 103

Hootsuite

NOVEMBER 21, 2024

They also support your content marketing strategy and can become pillar pages that feed other forms of content across your marketing efforts. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop.

Social Media Marketing 128

Social Media Marketing Communications Entertainment Analytics 128