Sprout Social

JANUARY 27, 2025

According to The 2025 Sprout Social Index , 41% of social marketers say their greatest fear is company leadership not trusting them to publish content that will perform best. Your team can even use the exact executive social media scorecard our social team shares with our CMO on a monthly basis. Do executives really trust social teams?

Communications 70

Communications CMO Transform Customer Journey 70

The Drum

JUNE 4, 2025

AI isn’t just disrupting marketing, it’s quietly rewriting the entire customer journey. If you can be the CMO who figures this out in 2025, that could put you years ahead of the competition,” he said. By 2026, every company, every large enterprise, will have a line item in their budget that says ‘AI visibility.’

CMO 65

CMO Customer Journey Customer Marketers 65

Set Up

SEPTEMBER 24, 2024

Here are some strategies to keep in mind as marketers prepare for the holiday season and approach 2025. What Travel and Hospitality Marketing Can Expect in 2025 In order to prepare for the new year, marketers need to understand their consumers and evolve to meet them where they are at.

Customer 59

Customer CMO Health Marketers 59

Hubspot Marketing

DECEMBER 20, 2024

Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! Read You're Not The Hero Your Customer Is Hawkins asks: What warm memory comes to mind when you hear these three words: creative, curious, courageous? Wondering whos gonna share their warm fuzzies?

Transform 113

Transform Marketers Marketing Energy 113

Duct Tape Marketing

MAY 7, 2025

With a focus on enhancing the roles of both seasoned marketers and fractional CMOs, Ella becomes a smart, always-on marketing team member that brings brand messaging, customer journey mapping, and tactical execution into full alignment. And that's essentially these interconnected frameworks that say, here's who customers are.

Marketing Strategy 64

Marketing Strategy Marketers Marketing Customer Journey 64

Animalz blog

JULY 22, 2025

Can you paint a picture of us for us, of what it was like when you first started and then what is it like, you know, in May of 2025? That is the job of a great content strategist to figure out how you bring those things together and create customer journeys that do support the goal. I mean, what a run.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Our final word: adopt predictive modeling to personalize customer interactions with all your channels. . Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Focus on revenue attribution.

Transform 176

Transform CRM B2C Marketing Automation Platform 176

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. billion by 2025. Hubspot) 10% of customer journeys are fully automated. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

OCTOBER 25, 2021

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. It’s estimated that by 2025, the top 600 smart cities will account for 60% of the world’s GDP.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers 52

Advertisers Advertising Retail Shoppers 52