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2025: The Year of AI-Ready Data!

MarketingOps

If 2024 was the breakout year of AI, 2025 will mark the beginning of widespread enterprise AI adoption – And this means : We need to be ready. While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. AI wont deliver ROI without proper data.

CRM 147
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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week.

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Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. Martech is evolving in the market and in your stack. Start Example AI Innovation Description Adoption 2025 Claude 3, Cursor MCPs Works with others ?

B2C 74
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The Importance of Integrating CRM with Marketing Automation

Marketing Insider Group

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. What is Customer Relationship Management (CRM)?

CRM 72
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New partnership integrates Canva’s design capabilities into HubSpot

Martech

Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more. HubSpot users can enable the integration here.

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Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks

Chief Martec

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. 31% replaced their core marketing automation platform. 22% replaced their CRM. More details to follow. 21% replaced their CDP. That’s a lot of upheaval!

B2C 118
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Where are martech vendors finding their revenue? Let’s take a look

Martech

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Subscription revenue: $603.8

CRM 115