Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!).

Gen Z 72

Gen Z Social Media Marketing Transform Marketing 72

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying. Short-form videos.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. trillion industry by 2025, and every network is vying for their piece of the pie. So what’s hot on YouTube in 2022?

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. They may be young, but they’re not immature.

Gen Z 52

Gen Z Millennials Health Transform 52

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SmartInsights) Leading marketers are 1.6

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

JANUARY 31, 2023

billion users by 2025. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Last year, it was the most-used platform for influencer marketing in the U.S. –

Gen Z 132

Gen Z Millennials User-Generated Shipping 132