Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

Influencer Marketing

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds.

Transform

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The post Social media ROI statistics marketers need to know in 2025 appeared first on Sprout Social.

Gen Z

Sprout Social

JULY 25, 2025

Share quote graphics, mini case studies, before-and-after shots and short videos that focus on a transformation. Partner with local influencers Influencer marketing isn’t just a trend anymore. In fact, half of consumers make a monthly purchase based on an influencer’s recommendation. Now it’s how people shop.

Branding

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z

Sprout Social

JULY 7, 2025

With influencer marketing booming in Australia, food influencers drive huge engagement ( often above 2.5% ) across networks like Instagram, TikTok and YouTube. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact. That’s where this blog comes in.

Food

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. Marketers should focus predominantly on the 2534 age group. billion (AU$7.5

Gen Z

Sprout Social

JULY 1, 2025

Dimperio is a Millennial herself, as well as a brand builder and digital native who helped define influencer culture. Despite the nostalgia associated with Millennials and social media, 31% of Millennials actually plan to use social more in 2025, the most of any generation, per The 2025 Sprout Social Index™.

Millennials

Sprout Social

JULY 9, 2025

If you’re here, you already know influencer marketing works. Aussies spend over six hours weekly on social media , with 46% making purchases based on influencer recommendations. Play your cards right and influencer campaigns can earn $5.78 But finding the right fit? Not so simple. Zac Perna (@zacperna) Instagram: 533.4K

Branding

Sprout Social

JULY 15, 2025

Below are 25 favourite Australian beauty influencers worth working with in 2025. 10 must-know Aussie beauty influencers in 2025 (quick picks) Before diving into the complete list, check out these 10 standouts you need to know. See where the future is headed with these social media trends for 2025.

Branding

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z

Sprout Social

AUGUST 14, 2025

With 3 in 5 Australian active on Instagram , the opportunity to connect with your audience through influencer marketing is massive. Here are 25 of the most impactful Australian Instagram creators in 2025, spanning macro, micro and nano reach. Sprout helps you choose influencers with real impact.

Fashion

Martech

MAY 8, 2025

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. Captiv8 partnered with Perplexity to integrate AI-driven features into its influencer marketing platform.

Transform

Sprout Social

JULY 18, 2025

Aussie consumers regularly turn to social to learn about new products, seek customer support and make purchases, according to The 2025 Sprout Social Index™ Australia. According to Statista , revenue in the Australian e-commerce industry is projected to exceed US$42 billion in 2025. Per The 2025 Sprout Social Index™ Australia, 38.5%

Retail

Sprout Social

MAY 22, 2025

Partner with influencers Influencer marketing isnt just for big brandsits a powerful tool for nonprofits looking to amplify their mission through trusted voices. Diversify formats : Turn blog posts into engaging visuals, create quote graphics or transform key statistics into video snippets or TikToks.

Social Media Marketing

Sprout Social

JANUARY 27, 2025

In this article, I explain how the Sprout social media team distills meaningful business impact from social data, and what marketing leaders can do to finally close the communication gap with their social teams. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.

Communications

Jeff Bullas

JUNE 27, 2025

MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. Disruption : Voice cloning via ElevenLabs , AI production tools like Podcastle , and dubbing platforms are transforming podcasting. cable networks.

Non-Profit

Zumvu

JUNE 17, 2025

AI Tools 8 AI-Powered Tactics for Nailing Social Media Jun 18, 2025 AI Tools Social media never slows down. That same tech is now transforming social media. Platforms shift, trends flare up, and what’s hot today is stale tomorrow. Platforms shift, trends flare up, and what’s hot today is stale tomorrow.

Finance

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Golfcore Is Taking Over TikTok: What Brands Should Know By Traackr Jun 24, 2025 If you heard golf is trending, you might picture polished swings and country clubs.

Gen Z

SocialPilot

JUNE 19, 2025

Quick Look: Trending Social Media Content Types in 2025 Stay ahead of the curve with this snapshot of the most effective, AI-enhanced social content formats right now. Case Study Showcases Case study posts transform customer success stories into powerful marketing content. Here’s what’s working and where to use it.

Thought Leadership

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. You might waste product on the wrong influencer picks.

Influencer Marketing

Hubspot Marketing

DECEMBER 20, 2024

My recommendation is Humanizing B2B: The new truth in marketing that will transform your brand and your sales by Paul Cash and James Trezona. James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day. Wondering whos gonna share their warm fuzzies?

Transform

Sprout Social

JULY 29, 2025

According to our Q2 2025 Pulse Survey, the biggest group of social media users (41%) said they’re most likely to call a brand out for doing something unethical than for any other reason. A 2025 Pew Research report found that over half of U.S. A 2025 Pew Research report found that over half of U.S. That’s no accident.

Marketing Ethics

Sprout Social

MARCH 11, 2025

These include the rise of the influencer-creator economy, video content, network transformation and community management. Influencers and creators create a new talent economy The growth of the creator economy has changed social media culture. Influencers and creators drive trends and shape public opinion.

Branding

Sprout Social

JULY 22, 2025

Regulations in UK healthcare marketing Healthcare marketing is subject to further regulations in the UK. In March 2025, the NHS published its updated guidance document for social media use. AI-based tools like Sprout Social Influencer Marketing help ease this challenge.

Health

Sprout Social

FEBRUARY 24, 2025

According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. Social media marketing is also about connecting with customers where they are. For example, our 2025 Sprout Social Index found that most consumers dont want brands to jump on viral trends for content.

Marketing Strategy

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.

Marketing Strategy

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. This helps us to give a clear picture of the future of in-housing and digital transformation.

Transform

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. This helps us to give a clear picture of the future of in-housing and digital transformation.

Transform

Marketing Insider Group

OCTOBER 25, 2021

Strategic Marketing Transformation. When you’re reading about up-and-coming trends in an article like this, it’s all too easy to think that being successful in marketing can be simplified to following a list of best practices and making sure you’re using the latest techniques and technology.

Market Trends

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Experts point out that elections are already being disrupted around the world by deep fake content and the US election is going to be a misinformation s**t show. Sora was mentioned as a game-changer. There are 100,000 applications that make deep fakes.

Gen Z

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1 Another revolutionary model is peer-to-peer marketplaces.

Affiliate Marketing

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Influencer marketing can be a potent tool for reaching and engaging this demographic. What is Generation Alpha?

Gen Z