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How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Geolocation Marketing Looks to Reach $38.1

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How CMOs should respond to ChatGPT’s marketing impact

Martech

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Transform 125
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If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Hubspot Marketing

Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. With those numbers, this generation will have a lot of buying power, so companies need to prepare their marketing strategies. The cut-off year to be considered born into Gen Alpha is 2025.

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What's Holding AI Adoption Back in Marketing? [New Data]

Hubspot Marketing

AI Use Today: By the Numbers Across all industries, the AI revolution is set to continue expanding and growing, with experts predicting that nearly 100% of all organizations will use AI to some degree by the year 2025 — less than two years away. But AI-powered research extends beyond simply market research.

Marketing 101
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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

trillion dollars by 2025. E-commerce marketing can be considered a combination of marketing and sales. As a digital marketer specializing in e-commerce, you will conduct marketing research, analyze traffic, and set up email marketing campaigns. trillion U.S.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

As the spending power of these digital natives increases, the size of social networks will also continue to grow, reaching over 243 million social network users in the U S by 2025. According to 72% of executives surveyed, social data is already the top data source used to inform business decisions, even more so than market research.