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(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for marketresearch analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 billion by 2025.
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When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. As the spending power of these digital natives increases, the size of social networks will also continue to grow, reaching over 243 million social network users in the U S by 2025.
As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as 2022, ahead of previous expectations that it would happen in 2025. by 2025, half a percentage point higher. in the last 10 years, and is forecast to drop to 3.2%
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But this strategy aligns with research I’ve done for my new book (“Audacious,” out January 2025). In the context of modern marketing, this strategy is bizarre but also brilliant. The biggest problem in marketing today … is attention.
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