Martech

MARCH 12, 2025

When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny. The post How to inflation-proof your marketing in 2025 appeared first on MarTech. revenue decline.

Transform 114

Transform Finance Marketing Marketers 114

Hubspot Marketing

MAY 9, 2025

Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report.

Market Trends 98

Market Trends Marketing Mix Key Performance Indicator Marketing 98

Martech

FEBRUARY 12, 2025

Years of consolidation, opaque pricing and systemic barriers to care created a perfect storm of public frustration. Its like when Wendys spontaneously announced it would start using dynamic pricing to sell its fast food. The public and the media slammed it as Uber-style surge pricing and Wendys never reclaimed the narrative.

PR 82

PR Health Price Food 82

Marketing Insider Group

NOVEMBER 4, 2024

To unlock their full potential, you must integrate AI and automation into a broader marketing strategy that includes human insight, creativity, and the expertise of marketing professionals who understand how to align technology with business goals. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Litmus

JULY 20, 2022

In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. Automate your email personalization based on your data feed to highlight only available items — and verify pricing for accuracy. But the trend was already starting. The pandemic merely accelerated it.

Shoppers 90

Shoppers Transform Retail CRM 90

Neil Patel

APRIL 9, 2021

A good example is Wanderlust TV: If live events are part of your marketing mix, OTT is the way to go for you and your brand. As a marketer, you may be wondering how to use VOD and OTT to bring in revenue. According to Statista , revenue in the TVOD market is growing and expected to reach $12,150 million by 2025.

User-Generated 104

User-Generated Advertisers Advertising Price 104

Econsultancy

FEBRUARY 23, 2022

By 2025, it is predicted that European gamers will number more than 367 million. billion in 2025, illustrating the economic clout that gaming can wield even in “smaller” regional markets. This is, in part, thanks to a renewed interest from advertisers in the power of gaming as part of the marketing mix.

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Entertainment Advertisers Advertising Gen Z 82