Remove 2025 Remove Marketing Mix Remove Price
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How to inflation-proof your marketing in 2025

Martech

When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny. The post How to inflation-proof your marketing in 2025 appeared first on MarTech. revenue decline.

Transform 112
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The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report.

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How a human-centric approach could fix reputational disasters in 2025

Martech

Years of consolidation, opaque pricing and systemic barriers to care created a perfect storm of public frustration. Its like when Wendys spontaneously announced it would start using dynamic pricing to sell its fast food. The public and the media slammed it as Uber-style surge pricing and Wendys never reclaimed the narrative.

PR 78
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CFOs want hard numbers, not brand vibes

Martech

Why brand investment faces new scrutiny Today’s challenging economic climate intensifies scrutiny of every marketing dollar, especially those allocated to brands. Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing.

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Post Performance Report: Bold brands delivering social ROI

Sprout Social

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. As a result of the campaign, the scratch-offs became the top-selling games in every price point within a week of launch, generating $527,906,715 in sales.

Branding 100
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How to market your brand to budget-conscious prospects

Hubspot Marketing

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin?

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AI & Automation in B2B Marketing: Powerful Tools in the Right Hands

Marketing Insider Group

To unlock their full potential, you must integrate AI and automation into a broader marketing strategy that includes human insight, creativity, and the expertise of marketing professionals who understand how to align technology with business goals. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.