Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. Your niche is your power.

Marketing Strategy

Sprout Social

JULY 28, 2025

Why LinkedIn matters for UK brands As of January 2025, 44.6 Most people think of thought leadership as white papers and in-depth industry reports, but it doesn’t have to be. Source: LinkedIn But if you’re a creative agency or a media production house, sharing a satirical post or meme could hit the mark.

Thought Leadership

Sprout Social

AUGUST 4, 2025

Sprout’s Q2 2025 Pulse Survey found that 76% of people had purchase decisions influenced by social media in the past 6 months, and this includes deciding which businesses to work with. In the US in 2025 , millennials are using TikTok just as much as Gen Z, and the app’s Gen X userbase is also growing.

Gen Z

Hubspot Marketing

JUNE 30, 2025

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing.

Management

Litmus

DECEMBER 2, 2024

What kind of products do they purchase besides yours? Examples of personalization in email: Product images that you recently browsed in a follow-up campaign. Introducing a new product similar to one you’ve looked at. An email campaign planning template is a compass for an email as it goes through the production process.

Copywriting

Martech

MARCH 27, 2025

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. We literally cannot treat it with the same care, as that would risk productivity and quality issues, and even greater brand impacts. What do we mean by unstructured data?

CRM

Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. 14 min read Ahh, the funnel.

User-Generated

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 If you’re offering a B2B product or service, this kind of targeting is gold. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. billion active social media users worldwide. Encourage leaders, founders, and team members to contribute.

Gen Z

Backlinko

MAY 31, 2025

Picture this: Your latest email campaign spotlights the latest product launch. Unrealistic Production and Review Process Creating a calendar with three weekly posts for five platforms sounds ambitious on paper. You end up driving attention to different messages. But your social accounts are only posting cat memes. The reality?

User-Generated

SocialPilot

JULY 4, 2025

But in 2025? In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Run contests.

B2C

SocialPilot

JULY 4, 2025

But in 2025? In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Run contests.

B2C

Animalz blog

MAY 22, 2025

Season Introduction with Ty and Tim (This Episode) May 22, 2025 (AVAILABLE NOW) Ty and Tim kick off the season by sharing why enterprise content marketing is the focus. Rhonda Hughes Former VP, Brand Content & Audience at Spiceworks June 10, 2025 Rhonda shares lessons from leading content at Zoom, Mural, and Spiceworks.

Content Marketing

SocialPilot

JULY 16, 2025

The LinkedIn Benchmarks 2025 Report by Socialinsider shows that the multi-image carousels have the highest average engagement rate of 6.60%, surpassing all other content forms. Publish “How I did it” or “Why I did this” carousels detailing your growth hacks, productivity tips, or professional milestones to inspire and educate peers.

Thought Leadership

Marketing Insider Group

APRIL 29, 2025

Meet the 2025 B2B Buyer: Digital-First & Demanding The face of the B2B buyer is changing fast. If your site feels outdated or hard to navigate, they’ll assume your product is too. That means interactive product demos, ROI calculators, recorded walkthroughs, and side-by-side comparisons.

CRM

Exposure Ninja

DECEMBER 12, 2024

AI tools are becoming the default way people research products and services. Your Battle Plan for 2025 Month 1: Solidify Your Foundations with Quick Wins This month is all about ensuring your sites technical and tracking basics are in excellent shape. product schema, review schema) to help AI tools represent your offerings accurately.

Thought Leadership

Exposure Ninja

JULY 18, 2025

Just look at ChatGPT, whose weekly users have climbed from 1 million in November 2022 to 800 million as of July 2025. ” This isn’t traditional SEO ; it’s not a passing trend , and it’s definitely not something you can afford to ignore in 2025 and beyond. Are you mentioned at all? Tim Cameron-Kitchen Founder 2.

User-Generated

Marketing Insider Group

OCTOBER 8, 2024

In fact, Gartner estimates that up to 60% of buyers will seek out content from independent sources before making a purchase by 2025. From there, they send information downstream for product identification and final purchase and execution. Many buyers use digital content to identify complementary or add-on products.

Whitepaper

Animalz blog

JULY 22, 2025

Can you paint a picture of us for us, of what it was like when you first started and then what is it like, you know, in May of 2025? But it was, you know, the blog had like product announcements and feature updates, but also like, you know, 10 things to do for Valentine’s Day, like that kind of stuff. I mean, what a run.

SEO

Set Up

SEPTEMBER 17, 2024

Whitepapers, case studies, videos, and long-form blogs can be broken down into social media snippets, email campaigns, and even sales collateral. This free resource is designed to help CMOs and other marketing leaders organize, forecast, and allocate their marketing spend effectively in 2025 and beyond.

CMO

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail

illumin

MARCH 6, 2025

trillion in 2025. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. These services facilitate the movement, storage, and growth of financial assets. The global financial services market is projected to grow from $33.38 trillion in 2024 to $35.86

Gen Z

Martech

APRIL 18, 2025

The playbook that worked in 2020 is collecting dust in 2025. Send them because someone downloaded a whitepaper, viewed a pricing page or started a trial but didn’t complete onboarding. Use meaningful actions like “visited pricing page,” “clicked demo CTA,” or “watched product tour.”

Whitepaper

Hootsuite

FEBRUARY 14, 2025

How the YouTube algorithm works in 2025 YouTubes recommendation system delivers personalized video suggestions based on each users viewing habits, engagement patterns, and content preferences. Best Gifts for Creators 2025 in December) Only create trend-based videos if they align with your niche and established brand voice.

Analytics

Hubspot Marketing

MARCH 10, 2025

I set out to discover if B2B telemarketing is dead in 2025, or if its due for a comeback. B2B telemarketing is an outbound sales tactic in which one company attempts to build a relationship and sell its products or services over the phone to another. Its easy to tune out emails, display ads, and LinkedIn messages. But a phone call?

Telemarketing

Martech

FEBRUARY 19, 2025

Dig deeper: How influencer marketing became an essential marketing channel Data from TikTok and Nielsen also found that the platform is the fastest-growing channel for product discovery. According to the data, 15% of product discoveries begin on TikTok. For example, Adobe posts creative skits that aren’tpoke fun at its products.

Gen Z

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail

Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Download this free cheatsheet with 250 professionally engineered ChatGPT prompts that will help you be more productive at work. The use of artificial intelligence ( AI ) in social media can be controversial.

User-Generated

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Billion in 2025.

Millennials

Martech

FEBRUARY 19, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Instead, marketing needs to advise sales and product on how this benefits their jobs while building it into the customer discussion. Marketing cannot be on the receiving end, waiting to execute on promotion.

Whitepaper

Martech

FEBRUARY 16, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Instead, marketing needs to advise sales and product on how this benefits their jobs while building it into the customer discussion. Marketing cannot be on the receiving end, waiting to execute on promotion.

Whitepaper

Martech

FEBRUARY 12, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Instead, marketing needs to advise sales and product on how this benefits their jobs while building it into the customer discussion. Marketing cannot be on the receiving end, waiting to execute on promotion.

Whitepaper

Marketing Insider Group

OCTOBER 25, 2021

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. The growth of online content has given consumers more power.

Market Trends

AWeber

MAY 22, 2024

Landing pages encourage visitors to take only one specific action, such as: Subscribe to your newsletter Schedule a consultation Purchase a product Signup for a service Converting visitors to subscribers, customers, or clients, through the use of a landing page, is a key element of successful digital marketing strategies.

Whitepaper

Martech

MARCH 22, 2022

This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025.

Email Marketing

Tiecas

APRIL 23, 2024

Gartner’s prediction that 80% of B2B sales interactions will take place in digital channels by 2025 underscores this transformation. Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Manufacturing

Rock Content

APRIL 27, 2020

Affiliate marketing is an option for website owners to make passive income by promoting links to products on their websites. The concept of affiliate marketing is to leverage your content to drive sales for a website by becoming a part of the Digital Marketing Funnel of specific products or brands. Review sites.

Affiliate Marketing

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. A product placement with Mr. Beast might have bigger reach than an ad on the Super Bowl. But this isn’t just a GenZ trend.

Gen Z