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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Generation Z, she shows, will rise in numbers among the nation’s workers. Social listening will become even more important, as will user-generated content.

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

Manufacturing lead generation is a perennial top priority for most manufacturers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Gartner’s prediction that 80% of B2B sales interactions will take place in digital channels by 2025 underscores this transformation.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. Absolutely not, that’s valuable data.

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An introduction to Video on Demand (VOD): AVOD, SVOD & TVOD

Bannerflow

million viewers by 2025. In short, VOD lets users watch content in a convenient and accessible manner. Instead of subscribing to a VOD service, users purchase content on a pay-per-view basis. A user can be easily enticed to pay a set fee each month for unlimited video content. billion by 2025. But what about AVOD?

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Seven examples of brands engaging in social commerce

Econsultancy

trillion by 2025 (Accenture research, 2021). According to founder Laura Mallows, the brand typically generates more revenue through one live shopping event than its flagship Cardiff store does in a week. Pinterest users commonly search for product and style inspiration, rather than looking for specific brands. Mallows Beauty.

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Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use

Hubspot Marketing

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it's still far from perfect. Additionally, Amazon creates targeted ads for users based on demand forecasting.

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5 genius social commerce examples you can learn from

Sprout Social

Those sales are projected to hit nearly $80 billion by 2025. Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. YouTube is also exploring social commerce features, including buttons to transform videos into shoppable content.

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