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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98
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Australian social media demographics to inform your strategy

Sprout Social

How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. In 2023, 40% of Aussie social shoppers in Australia used Instagram to make purchases.

Gen Z 64
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The complete guide to display advertising

illumin

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.

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Why we care about retail media networks

Martech

Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. Retailers that partner with media companies offer brands the opportunity to expand their reach and improve targeting with the use of in-depth shopper data. What’s in it for brands.

Retail 117
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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) Free delivery is the main reason 45% of shoppers head online. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 126
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. What is digital out-of-home advertising? so there are a lot of screens for brands to use to grab attention.