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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. billion by 2026. The post How TikTok is transforming brand advertising appeared first on MarTech. With over 1.9 Processing.

Transform 126
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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Transform 116
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Why 2025 is the year for martech optimization, not expansion

Martech

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place.

Transform 112
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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. This year it will be 14%; by 2026, its estimated to become over 17%. But this growing reliance on automation could come with serious risks.

Transform 128
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AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Unified Platform Experience manages corporate and local social accounts from a single interface. Content Management and Optimization solutions accelerate workflows and simplify managing content libraries.

Transform 114
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Customer experience tools and strategies: 2025 Predictions

Martech

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

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The Evolving Financial Industry | Balancing AI, Compliance + Creativity in 2025

Set Up

We spoke with Maureen Kelly , the Head of Brand and Content Marketing at Hiscox USA, about how she manages content, brand, and design for a major insurance company to get her take on how the landscape is shifting, and what it really feels like to be on the inside of this transformation. It's here to stay."

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