illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 80

Education Advertisers Advertising Gen Z 80

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. The global resale market is estimated to grow to $350 billion by 2027.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

illumin

APRIL 4, 2025

This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season. More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. By 2027, it is estimated that $247.30

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 118

eCommerce Gen Z B2C Shoppers 118

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

DECEMBER 8, 2023

Paid search accounted for 39% of advertisers’ budgets. 40% of advertisers say their PPC budget is lower than they’d like. A mere 10% of advertisers optimize their Google Ads account weekly. Social media ad revenue is expected to balloon up to $385 billion by the year 2027. 47% of all global purchases take place online.

Gen Z 123

Gen Z User-Generated eCommerce Finance 123