SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. billion in 2024.

Shoppers 80

Shoppers Customer loyalty Advertising Advertisers 80

Sprout Social

OCTOBER 26, 2023

Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. Let’s dig into some stats surrounding influencer marketing advertising. billion on influencer marketing advertising throughout 2023. billion on influencer marketing advertising throughout 2023.

Influencer Marketing 129

Influencer Marketing Entertainment Marketing Marketers 129

Hubspot Marketing

DECEMBER 8, 2023

Paid search accounted for 39% of advertisers’ budgets. 40% of advertisers say their PPC budget is lower than they’d like. A mere 10% of advertisers optimize their Google Ads account weekly. Social media ad revenue is expected to balloon up to $385 billion by the year 2027. 47% of all global purchases take place online.

Gen Z 95

Gen Z User-Generated eCommerce Finance 95

Set Up

AUGUST 14, 2023

Connect With Lyft Drivers Lyft launched in- app advertising on the user's ETA screen, when users match with a driver, and during their trip. Gathering user feedback is key with Meta's first AR glasses set to release in 2027. The B2B space is seeing more budget cuts. This is how they did it.

B2C 52

B2C Advertising Advertisers Branding 52

Hubspot Marketing

MAY 30, 2023

billion in advertising revenue, a 155% increase over the prior year. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? With those kinds of stats, it’s no surprise companies have been willing to invest. In 2022, the platform brought in $9.9

Customer Acquisition 105

Customer Acquisition Influencer Marketing Advertising Advertisers 105

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

eCommerce 88

eCommerce User-Generated Manufacturing Finance 88

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. ” Oracle claims to have built precisely that through the development of Oracle Fusion Marketing, a solution that supports the execution of multiple campaigns across advertising, email and other channels.

Shipping 91

Shipping CMO Fashion Marketing 91

Martech

MARCH 14, 2023

In addition, brands can use ChatGPT to gather and curate competitive information across messaging, product offerings, advertising and reviews (although its model is currently based on information available prior to 2022). This may spark insights into key areas of research that are not initially obvious to marketers.

Transform 126

Transform Marketing Marketers Market Research 126

Bannerflow

FEBRUARY 3, 2023

This guide focus on an introduction to the following components of Video on Demand: Advertising Video on Demand (AVOD) Subscription Video on Demand (SVOD) Transactional Video on Demand (TVOD) Over The Top video (OTT). The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy.

Transform 52

Transform Advertising Advertisers User-Generated 52

Campaign Monitor

APRIL 19, 2023

If brands wish to get a slice of this pie, it may be worthwhile to note that AR and VR trends are expected to continue growing in the 2023 – 2024 years and accelerate over the 2023 – 2027 period, giving retailers the chance to enhance online shopping experiences in an exciting way that may bring in a fresh, young audience.

Marketing Strategy 84

Marketing Strategy Shoppers Transform User-Generated 84

SmartBrief - Marketing

AUGUST 1, 2023

In-game ads Since video games are the primary social venue for a lot of people, one main marketing technique uses similar strategies to those companies employ when advertising in out-of-home locations like billboards and stadiums. billion this year and annually grow at 10.44% through 2027.

Customer 52

Customer Millennials Transform Gen Z 52

Backlinko

JANUARY 8, 2024

billion 2027* 62.71 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes. billion 2024* 30.03 billion 2025* 38.36

Entertainment 106

Entertainment User-Generated Advertising Advertisers 106

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In-game advertising offers businesses the opportunity to reach out to a very wide demographic with eclectic tastes. You can also reach very specific audiences by advertising on certain game titles.

Branding 91

Branding Advertising Advertisers Retail 91

Unbounce

JUNE 28, 2022

Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase. billion by the year 2027. Source: Target/Instagram. Right now, social commerce is an $89.4 billion market , expected to grow to $604.5

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Power Digital Marketing

DECEMBER 13, 2022

Types of acceptable advertisements with examples. Number of social media users worldwide from 2018 to 2027. A branded document guides your affiliates toward quality content creation that aligns with your branding, values and messaging. Some stipulations to include are: How to say or write out your brand name. Hashtags to use.

Affiliate Marketing 98

Affiliate Marketing Marketing Marketers Promotion 98

Scoop.it!

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. It is projected that by 2027, over 6 million users will be using different social channels. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 72

Thought Leadership User-Generated Entertainment Promotion 72

Bannerflow

DECEMBER 8, 2021

Being on the pulse of online advertising trends could be crucial as we move into 2022, recent findings have suggested. The Global Internet Advertising Market Report , from Research and Markets, adds that internet advertising will increase at a CAGR of 24.7% between 2020 and 2027. billion in 2014.

Advertising 98

Advertising Advertisers Retail Digital Buyers 98

Bannerflow

DECEMBER 8, 2021

Digital out-of-home (DOOH) advertising has been on a rollercoaster, going from one of the biggest ad trends in 2019 to experiencing a dramatic downfall in 2020. Business Insider highlighted in 2019 that DOOH was the main growth driver of out-of-home (OOH) advertising worldwide. What about the future of DOOH advertising?

Advertising 98

Advertising Advertisers Transform Retail 98

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Worldwide gaming market to be valued at more than $314 billion by 2027. billion by 2027, up from 173.7

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

illumin

MARCH 7, 2024

This should be an amazing opportunity for advertisers. million viewers by 2027. Advertisers should keep their eye on the ball in the coming months, and stand ready to add sports broadcasts to their connected TV (CTV) strategies. This service will bring new audiences and new opportunities to the world of streaming advertising.

Transform 59

Transform Entertainment Price Advertising 59

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. billion in 2020 to $14.9 over that period.

Email Marketing 137

Email Marketing Branding Marketing Marketers 137

AWeber

NOVEMBER 14, 2023

billion readers by 2027. Title, cover, price, advertising, category: it’s all under your direct control Apple: Apple Books , sometimes known as the iBooks store in the past, may be your primary conduit to people who swear by their iPhones and Macs. And that’s fantastic news for ebook creators. alone by the end of this year.

eBook 80

eBook Real Estate Price Marketing 80

Neil Patel

NOVEMBER 9, 2021

In fact, the livestreaming market is set to reach $247 billion by 2027. Sponsored livestreaming is different from traditional advertising in that it’s interactive and user-generated. Advertise Sponsorship Opportunities. When sponsoring a livestream, be sure to disclose to your audience this is a paid advertisement.

Advertising 106

Advertising Advertisers User-Generated Promotion 106

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales.

B2C 121

B2C Whitepaper Marketing Marketers 121

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. growth per year until 2027. Source: DigitalCommerce 360.

Market Trends 118

Market Trends Content Marketing Gen Z User-Generated 118

SocialPilot

JANUARY 16, 2024

SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. Global ad spending in the social media advertising market is expected to reach $219.8 billion people will be reachable through social media advertising by 2027.

Gen Z 115

Gen Z User-Generated Millennials Advertising 115

Search Engine Land

MAY 10, 2023

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Optimize for activation across multiple channels Search engine marketing is the second-most commonly used paid content promotion tactic, next only to social advertising. M easurable.

SEO 104

SEO User-Generated Non-Profit Promotion 104

Markinblog

JUNE 17, 2021

billion in 2027. billion in 2027, registering at a compound annual growth rate (CAGR) of 17.76% through the forecast period (2021-2027). Marketing Automation Software Market – Growth, Trends, COVID-19 Impact, And Forecast (2021-2027). Summary About Marketing Automation. 75% of all companies use marketing automation.

Non-Profit 52

Non-Profit CRM Marketing Marketers 52

SocialPilot

DECEMBER 14, 2023

Social Media Trend #4: The Blossoming Creator Economy A report from Goldman Sachs forecasts that the creator economy will nearly double in value, reaching $480 billion by 2027, up from its current valuation of $250 billion. Start advertising with Shoppable ads. Are you Ready to Ride the Trends? There you have it!

Transform 114

Transform Social Media Marketing User-Generated Food 114

Backlinko

MARCH 30, 2024

billion by 2027. How They Make Money Fatherly makes use of both affiliate links and advertising to generate income for its site. An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission.

Affiliate Marketing 71

Affiliate Marketing Food User-Generated Marketing 71

Hootsuite

AUGUST 16, 2023

The global AI market size is expected to be worth $407 billion by 2027. 62% of consumers are comfortable with generative AI in marketing and advertising, as long as it doesn’t affect the overall experience in a negative way. By February 2023, the chat.openai.com website saw an average of 25 million daily visitors. 46% of U.S.

Marketing Plan 92

Marketing Plan User-Generated Marketing Marketers 92