Martech
AUGUST 28, 2024
billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies. Customer journey analysis lets teams test data-driven hypotheses.
Martech
SEPTEMBER 10, 2024
At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Automating key ad ops workstreams will enable you to deliver highly targeted and relevant ads at pivotal moments in the customer journey. to engage hyperlocal audiences more effectively.
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Sprout Social
MARCH 27, 2025
By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.
Backlinko
JUNE 12, 2025
New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. Old customer journey: See result → Click → Convert (trackable) New customer journey: See AI mention → Research brand → Visit directly later (invisible) It’s a measurement paradox.
Search Engine Land
SEPTEMBER 10, 2024
At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Automating key ad ops workstreams will enable you to deliver highly targeted and relevant ads at pivotal moments in the customer journey. to engage hyperlocal audiences more effectively.
illumin
APRIL 4, 2025
Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey. TV and streaming sports rights is expected to nearly double between 2017 and 2027. With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place.
Backlinko
MARCH 11, 2024
billion 2027 $9.53 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2028 $10.76 billion 2029 $12.14
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