Martech
APRIL 18, 2022
The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. Worldwide 4.48
Hubspot Marketing
DECEMBER 13, 2023
Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Creators may also be inclined to white-label product lines as a way to directly sell to their audience instead of constantly promoting other brands. Chances are, your brand has worked with creators in the past and likely will again.
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SocialPilot
FEBRUARY 6, 2024
The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. This proves how much social media advertising has become integral to influencer marketing. billion USD expenditure projected by experts.
Hubspot Marketing
DECEMBER 13, 2023
Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Creators may also be inclined to white-label product lines as a way to directly sell to their audience instead of constantly promoting other brands. Chances are, your brand has worked with creators in the past and likely will again.
Econsultancy
FEBRUARY 23, 2022
Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.
Backlinko
JANUARY 8, 2024
billion 2028* 80.07 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes. billion 2024* 30.03 billion 2025* 38.36
Search Engine Land
MARCH 7, 2023
But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). If it’s a platform that lets users search, and there’s advertising on it – that’s SEM. PPC is transparent and must state it is paid advertising.
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