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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. Salesforce: Known for its robust CRM capabilities and AI-powered Einstein 1 features. It also optimizes marketing workflows and automates customer services.

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Compare top marketing automation platforms: A guide for new users and potential upgraders

Martech

billion by 2028, businesses of all sizes are recognizing the importance of these tools. Consider the integration with your existing tech stack, especially your CRM, and review pricing models to understand the total cost of ownership. With the market expected to grow to $13.48 Want to learn more? Read the complete guide today!

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How to Create an AI Search Optimisation Strategy in 2025

Exposure Ninja

It’s a measurable shift, and the data shows just how fast it’s accelerating: A recent study by Semrush predicts AI Search will overtake traditional search engines by 2028. First-party data from your CRM. To maximise impact, you should be feeding PMax with: All 25 Search Themes to guide targeting.

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AI Search Optimisation vs Traditional SEO: Key Differences (And Why You Need Both)

Exposure Ninja

Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. Instead of short, transactional search terms like “ best CRM software”, users might ask: “What’s the best CRM for a B2B company with a remote sales team?”

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B2B marketing on X: What you need to know

Martech

Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 million) and a 17.32% increase between 2024 and 2028. Your CRM might even connect directly with customers on X to keep the relationship warm. Estimated daily active users: 200-250 million. Total users worldwide: 415.3

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What to expect from social media management in 2028

Sprout Social

So it’s unsurprising that 96% of business leaders expect social data to be integrated into their organization’s CRM capabilities over the next three years. The post What to expect from social media management in 2028 appeared first on Sprout Social. Interoperable. Customer relationships start, grow and expand on social.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

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