Martech

APRIL 24, 2025

They are telling investors it will turn cash flow positive in 2029. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. People, smart people not just me, have their doubts. Agents don’t exist! They aren’t real!

Transform 107

Transform User-Generated Price Entertainment 107

Sprout Social

MARCH 27, 2025

Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million. Ad spending in the Australian influencer advertising market is likely to reach US $589 million (AUS $929 million) in 2025. By 2029, social commerce in Australia is likely to reach US $3 billion (AU ($4.6

Influencer Marketing 91

Influencer Marketing Marketing Marketers User-Generated 91

Martech

APRIL 25, 2025

Could ChatGPT launch an advertising product within the next year? That figure is forecast to grow to nearly $25 billion by 2029, of OpenAIs total $125 billion projection. The ability for advertisers to reach ChatGPTs users represents a significant new opportunity. The answer seems to be yes, based on internal OpenAI documents.

Advertisers 105

Advertisers Advertising Price Product 105

Sprout Social

JULY 30, 2024

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. Define your brand safety criteria Some brand safety measures are consistent across industries—hate speech, unsafe content, false advertising claims, etc.

Influencer Marketing 121

Influencer Marketing Branding Health Logistics 121

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense.

Advertisers 52

Advertisers Advertising Key Performance Indicator Transform 52

Martech

JUNE 24, 2025

Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. With tighter margins in retail and higher ones in advertising, retailers — now acting as publishers — are chasing the more profitable path. Open web display. Streaming TV.

Retail 75

Retail Shoppers Transform Advertisers 75

Sprout Social

MARCH 13, 2025

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56