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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 In 2025, the number of active internet users is forecast to exceed 23.3 social media accounts.

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60 social media statistics marketers need to know in 2025

Hootsuite

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

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How Google may identify and evaluate authors through E-E-A-T

Search Engine Land

Google is placing more importance on the content source, specifically the author, when ranking search results. For instance, the Vince update from 2009 gave brand-created content a ranking advantage. Reputation scoring of an author This patent was first signed by Google in 2008 and has a minimum term of 2029.

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Content Overload: How To Streamline Your Content Curation Process

Scoop.it!

Content creation is no longer exclusively the domain of Shopify stores and e-commerce brands like it once was. It also offers a discovery feature that suggests content based on your interests and saves your favorite articles in one place. billion by 2029, meaning that new AI-powered solutions are always in the making.

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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

This number reflects how deeply social media is woven into Filipino culture, shaping how people communicate, entertain themselves, shop, and interact with brands. Meltwater ) By 2029, social media users in the Philippines will be at 95.18 of Filipino social media users follow influencers; 25% follow brands with purchasing intent.

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AI agents for social media: How to use them right now + what you can expect in the future

Hubspot Marketing

Gartner predicts that by 2029, AI agents will autonomously handle at least 80% of customer service and support interactions many of them taking place on social channels like Instagram, TikTok, and X/Twitter. Baragona sees this synthetic proving ground as a vital component of protecting your brands reputation. But an AI agent?

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