Marketing Insider Group

MARCH 9, 2023

The most prestigious names are available only by paid subscription and have expanded in recent years to offer custom research, content creation services, and native advertising sponsorships for brands who want to get in front of business leaders. Don’t forget to follow their citation policies and give credit where credit is due.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble.

Advertising 129

Advertising Advertisers Non-Profit Branding 129

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 76

Place Whitepaper Finance Price 76

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Branding 101

Branding Gen Z Fashion Food 101

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 116

Branding Manufacturing Real Estate PR 116

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Reddit is a great place to get quality (and free) feedback. This ties into increasing brand reputation as well. That’s Reddit. Is there anything in the beta stage?

Management 94

Management Branding Social Media Marketing Place 94

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.

Place 104

Place Pharmaceutical Retail Email Marketing 104

Litmus

APRIL 29, 2022

But email subscribers are probably engaging in your app, social media, on your website or in a physical store or place of business, too. If you’re a B2B brand and a person’s role and company size will determine how you present your solutions, collecting that information should be your top priority.

Place 87

Place B2C Email Marketing Retail 87

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 97

Influencer Marketing Branding Gen Z Marketing 97

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Branding 119

Branding Customer Acquisition Advertising Advertisers 119

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. Fail to prepare and prepare to fail.

Place 130

Place Retail Price Branding 130

illumin

FEBRUARY 29, 2024

That said, YouTube can be a risky place to advertise if you don’t do it right. Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. In one respect, that is true – brands do not deal directly with creators but buy ad space instead.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. A webinar is a virtual seminar.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. I don’t have any updates to share at this time, but this is temporary as the teams evaluate additional controls to put in place.” Existing brand safety controls. What Google is saying.

Branding 112

Branding Advertising Advertisers Place 112

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. What’s your biggest fear about your brand? Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience. Absurd, right?

Branding 126

Branding Transform Management Communications 126

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 121

Branding Fashion Food Communications 121

Businesses Grow

MARCH 11, 2024

What’s the value of a brand community? But when it comes to community, brands are often entering an alternate universe — many traditional ideas of brand messaging and control are abandoned. With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Litmus

APRIL 15, 2022

Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. And AMP offers brands the ability to show sales in real time, with quantities updating as inventory changes. AMP for email helps brands to achieve those goals. Learn more.

Place 70

Place Retail User-Generated Customer loyalty 70

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 117

Branding Fashion Gen Z B2C 117

CMO Network

APRIL 4, 2023

Here’s a wakeup call for marketers–and it has to do with how to be where your customers are and how to keep your brand safe in new app environments.

Place 80

Place Branding Customer CMO 80

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Branding 111

Branding Transform User-Generated Communications 111

Search Engine Journal

MAY 7, 2021

Here's how content as the new cookie might help brands better understand user needs in a cookieless world. The post SEO’s Place in a Cookieless Web: Is Content the New Cookie? Losing cookies may impact SEO. appeared first on Search Engine Journal.

Place 97

Place SEO Branding Analytics 97

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 131

Branding Transform Thought Leadership Advertising 131

Businesses Grow

AUGUST 21, 2023

The choice is simple because nearly every week, I get a note from somebody telling me this book on personal branding changed their life or business. So I started teaching personal branding classes, and anyone can sign up for this course. Here are five lessons I’ve learned from teaching these personal branding classes: 1.

Branding 93

Branding Education Place Customer 93

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Management 106

Management Branding User-Generated Energy 106

Businesses Grow

AUGUST 22, 2022

Over the years, I have relentlessly laid out the business case for personal branding. I can make an effective business case for personal branding in one picture. However, I know people would actually BUY this piece of content from me because my brand has meaning to them. Today I am going to take this argument a step further.

Branding 144

Branding Food Education Digital Marketing 144

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Integrating SEO and digital PR can strengthen your brand narrative and ensure a robust digital presence. This integration enhances your overall authority, creates a digital footprint and fosters long-term brand success and recognition.

PR 124

PR SEO Branding Non-Profit 124

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. It’s a prevalent problem within some industries, such as fast fashion.

Branding 120

Branding Law PR Fashion 120

Buffer Marketing

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Direct Mail 77

Direct Mail Branding Customer Acquisition Advertising 77

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Branding 112

Branding Price Analytics Place 112

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. Customers can get almost anything they want in one place. Better ads, trust, safety?

Branding 96

Branding Price Customer loyalty Marketing 96

Hubspot Marketing

MAY 15, 2019

Any organization who is a known spammer has tainted their brand. These "suspended" brands are on lists called email blacklists, and they can tarnish your sender reputation in the eyes of mailbox providers worse than steroid use can taint a once-presumed Hall-of-Famer's career in the eyes of the Baseball Hall of Fame voters.

Place 134

Place Email Marketing Branding Marketing 134

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 95

Gen Z Branding Influencer Marketing Fashion 95

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 111

Branding Transform Manufacturing PR 111

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? However, there’s a spread across economic and political spectrums, making it an exciting place for debate. Advantages of X Wondering how X can benefit your brand? What is Threads?

Gen Z 93

Gen Z Branding Advertising Advertisers 93

Digital Marketer

JUNE 13, 2022

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. In this article, you’ll work through how to decide on the soundscapes of your brand. It’s important to consider your brand identity.

Branding 86

Branding Energy Food Shoppers 86