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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. This is up from $1.63 billion (AU $251 billion) in 2023.

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Best-Selling Digital Product Ideas to Sell Online

AWeber

Once your creation is ready, you can deliver it instantlyscaling to hundreds or even thousands of customers without extra work. This scalability and flexibility make digital products a great choice for side hustlers, freelancers, coaches, and anyone looking to earn passive income.

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From snowbirds to summer adventurers – travel ads are taking off in 2025

illumin

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. of the global market. By understanding industry trends and customer preferences , as well as implementing strategies to provide travelers with their ideal vacation experience.

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Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

The CMO Survey

of marketers reported that the importance of marketing in their companies increased during the last year—over and above the June 2020 survey level of 62.3%. Companies adding marketing jobs were smaller in terms of number of employees and sales revenues. Some 72.2% for the year.

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What Your Google Tag Manager Container Should Contain - Whiteboard Friday

Moz

I am President and partner at Kick Point , which is a digital marketing agency based in Edmonton, Alberta. You can certainly track these things as custom dimensions or custom metrics if that floats your boat. Of course, you're going to want to customize this. Video Transcription. Hi, Moz fans. Form submits.

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AI agents for social media: How to use them right now + what you can expect in the future

Hubspot Marketing

AI agents for social media management can watch for trends, respond to customers, and adjust your strategy on the fly. Lets dive into what agentic AI looks like today and what tools are worth considering for your marketing team. These AI use cases have generated customer-facing benefits for some companies. But an AI agent?

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