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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 A curated mix of stylish fashion, home, food and beauty items, its Pinterest feed attracts an average of two million monthly views. million Australian users by 2029 (a 2.4% billion) by 2029. million (AU$943.8

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Retail media moves from the bottom of the funnel to center stage

Martech

A pet food brand, for instance, can vary messaging based on whether someone is a dog or cat owner or whether they typically buy premium or value-tier products. ad spend in this space could hit $62 billion in 2025 and grow to over $100 billion by 2029 , per eMarketer.

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AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience

Hubspot Marketing

Gartner predicts that agentic AI will solve 80% of customer problems by 2029. Fleets of robot couriers like Avride are rolling out on college campuses, delivering everything from hot food to groceries to shopping hauls. Companies are starting to build autonomous agents for everything from marketing to sales to customer service.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

TikTok is expected to reach 35 billion users by 2029. TikTok statistics in Australia for food and beverage From whipped coffee to mukbangs, TikTok is no stranger to food and drink-based trends. Forty-one per cent of Australian users say that TikToks food and beverage community encourages them to try new things.