2029 Influencer Marketing Marketers 
Sprout Social
MARCH 27, 2025
Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. An example is influencer Michaela Ludlow , who works with Olay.
Sprout Social
JULY 30, 2024
This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.
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Sprout Social
JULY 3, 2025
These influencers represent a diverse range of styles, audiences and platforms. Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market. APAC recommends that Australian marketers are careful to discern fads from lasting trends. TikTok: 569.7K YouTube: 92.1K
Sprout Social
MARCH 13, 2025
Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Marketers should prioritise groups and local ad targeting. social media accounts.
Hootsuite
APRIL 9, 2025
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.
Sprout Social
MAY 12, 2025
For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app. Users are most interested in entertaining content, influencer partnerships, contests and giveaways. TikTok is expected to reach 35 billion users by 2029.
Hubspot Marketing
MAY 5, 2025
I was running social media for an organization when TweetDeck hit the market. As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. Lets dive into what agentic AI looks like today and what tools are worth considering for your marketing team.
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