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Customer journey orchestration: What it is and why marketers should care

Martech

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Table of contents What is customer journey orchestration?

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. It creates a personalized customer journey that optimizes conversion from each moment and interaction, said Ermakovich. Its an agent you put into the world to do things. Why are AI agents useful in marketing?

Price 112
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15 Key Marketing Automation Statistics

Backlinko

billion 2030 $13.71 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76

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Why are brands still failing to deliver true 1:1 personalization?

Litmus

It’s a highly complex process that starts with the customer journey. Start with the customer journey. An effective personalization strategy starts with a deep understanding of the customer journey. That means every single interaction the customer has with your business.

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Why are brands still failing to deliver true 1:1 personalization?

Litmus

It’s a highly complex process that starts with the customer journey. Start with the customer journey An effective personalization strategy starts with a deep understanding of the customer journey. That means every single interaction the customer has with your business.

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3 actions to prepare for machine customers in service organizations

Martech

By 2025, nearly 40% of customers will try using a digital assistant to interact with customer service on their behalf, according to a Gartner prediction. What’s more, CEOs and CIOs believe one-fifth of their total revenue could come from machine customers by 2030. Machine customers are proliferating.

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Role of artificial intelligence in marketing

Sprout Social

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. AI-driven marketing is set to drive 45% of the total global economy by 2030. As marketers, this is an essential advantage. Here is a closer look.

Marketers 142