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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

Insiders

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ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now

Businesses Grow

Example prompt: Analyze the future sales of electric bicycles by 2030. Therefore, I can’t provide precise predictions for the future sales of electric bicycles by 2030. Andrew used Google Bard and asked: (insert website link here) Based on the link above, what is this company’s target market?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

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AI Marketing Assistants: How Virtual Assistants Are Changing The Game

Rock Content

In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 Billion by 2030 with a compound annual growth rate (CAGR) of 21.2% during 2022-2030. The key to success is creating content and implementing an effective digital marketing strategy.

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.