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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

trillion to the global economy by 2030. As AI continues to evolve, we can expect to see even more innovative marketing startups emerge that leverage artificial intelligence to help businesses improve their marketing efforts. The post 10 AI Tools to Transform Your Marketing Strategy appeared first on Jeffbullas's Blog.

Transform 295
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Should You Add Virtual Reality to Your Omnichannel Marketing Strategy?

Campaign Monitor

In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services. The post Should You Add Virtual Reality to Your Omnichannel Marketing Strategy?

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Marketing to the 50+ crowd presents a booming opportunity for brands that acknowledge the target’s individuality, intelligence and evolving needs. Outspend on Temu.

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

This shift in consumer behavior is reshaping marketing strategies and pushing brands to align their values with those of their customers. For brands seeking longevity and relevance in a crowded marketplace, ethical marketing is not just desirable but necessary due to the increasing demand for transparency and authenticity.

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3 Prescriptives for transforming the B2B marketing operating model

SmartBrief - Marketing

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases.

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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

In fact, during the pandemic, they stopped all marketing because they didn’t need it. I guarantee this conversation about luxury brand marketing will twist your mind in crazy new directions. And some actionable ideas apply to any marketing strategy in a competitive world. Let’s go!

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15 Key Marketing Automation Statistics

Backlinko

Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2030 $13.71 billion Revenue of marketing automation solution vendors is forecasted to reach $6.6 billion 2022 $5.19