Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in developing targeted marketing messages and campaigns.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

Hubspot Marketing

DECEMBER 9, 2020

So how can you possibly create a marketing strategy that stands out? Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5 Examples of a Niche Marketing Strategy. Enter market research.

Marketing Strategy 143

Marketing Strategy Marketing Marketers Price 143

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Decide Campaign Goals.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Financing Your Event.

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The core elements of a GTM strategy include market research, product positioning, and customer engagement.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

OnPassive Marketing

JUNE 6, 2022

Email marketing is one of the most cost-effective ways to get your message out there, but it can be hard to find the time to develop a cohesive email marketing strategy that will drive sales. The Five Most Effective Email Marketing Strategies. Several effective email marketing strategies can be used to drive sales.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

OnPassive Marketing

JUNE 7, 2022

Developing a content marketing strategy might seem daunting, but it doesn’t have to be complicated. By following a few simple steps, you can create a plan that will help guide your content marketing efforts and ensure that they are aligned with your business goals. What Makes A Good Content Marketing Strategy?

Marketing Strategy 59

Marketing Strategy Content Marketing Marketing Marketers 59

Rock Content

NOVEMBER 24, 2020

Well, that’s why you need to know how to create a Global Content Marketing strategy. Read on to learn: What is a Global Content Marketing strategy? How can you create a Global Content Marketing strategy in your company? What is a Global Content Marketing strategy? Keep reading!

Marketing Strategy 123

Marketing Strategy Content Marketing Marketing Marketers 123

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. What are the checkboxes for executing a social media marketing strategy? Where should you start? How can you reach them?

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Just follow this how-to guide on building a successful B2B content marketing strategy. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Think about it.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Quick Takeaways.

Marketing Strategy 127

Marketing Strategy Customer Market Segmentation Marketing 127

Rock Content

MARCH 21, 2023

In a domestic strategy, we normally begin by understanding the market, running some research, building buyer personas, understanding well the products and services we offer to the market, getting to know the vocabulary that the readers use in front of a concept, etc. Am I right? See you there!

Global Marketing 75

Global Marketing Marketing Strategy SEO User-Generated 75

Marketing Insider Group

OCTOBER 6, 2015

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. They document their content marketing strategy. The post What Makes Effective B2B Content Marketing?

Market Research 94

Market Research Content Marketing Marketing Marketers 94

Rock Content

OCTOBER 27, 2015

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers.

Market Research 94

Market Research Content Marketing Marketing Marketers 94

Pam Didner

MARCH 17, 2021

If your internal stakeholders agree with you on your two-pagers, they simply agree with you on: Marketing objectives. Content marketing objectives. Content Marketing strategy. Key content marketing tactics. Creative and style playbook based on marketing campaign themes. Target personas. Budget discussion.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. What Are the 4 Ps of Marketing?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021. Source: Venngage.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Adobe Experience Cloud Blog

APRIL 11, 2013

So, as a happy medium to ensure your customers will remember you and your finance team does not question your marketing budget, send an email with a holiday gift inside! The Market Research Survey + Contest. What email marketing strategies have you used in the past? Email Marketing Modern B2B Marketing'

Email Marketing 121

Email Marketing Marketing Strategy Customer Finance 121

Martech

SEPTEMBER 5, 2023

If the economy holds steady through the end of the year, it’s likely more marketers will see increased budgets next year. Social media marketing is the most popular digital marketing strategy, with 61% of B2B marketing budgets including allocations for it. Nearly 25% are reducing staff as a result of this.

Social Media Marketing 118

Social Media Marketing Marketing Marketers Market Research 118

Hubspot Marketing

FEBRUARY 22, 2023

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

Customer loyalty 91

Customer loyalty Market Research Price Marketing Strategy 91

Businesses Grow

MAY 30, 2023

Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker. I challenged my community friends to create insights, not just rehashed information you can find in a blog post somewhere. They delivered. You’ll find some new ideas here!

Copywriting 143

Copywriting Direct Mail Advertising Advertisers 143

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Duct Tape Marketing

JANUARY 21, 2016

What Makes a Good Marketing Strategy? written by Guest Post read more at Duct Tape Marketing. Let’s begin with an answer to the question “What is marketing strategy?’. This popular expression tends to be mistaken with promotion or advertising strategy. So how to build a good marketing strategy?

Marketing Strategy 49

Marketing Strategy Price Inbound Marketing Marketing 49

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 107

CRM Whitepaper Marketing Marketers 107

Hubspot Marketing

AUGUST 17, 2022

Marketing myopia can also be caused by a lack of investment in marketing research. It would be easier if consumers stayed the same – you’d only have to do market research once, identify the strategies that worked and stick with them. Optimize your marketing strategy. An Unwillingness to Adapt.

Branding 125

Branding Marketing Marketers Marketing Strategy 125

Sprout Social

MARCH 7, 2024

It also highlights potential threats like new market entrants or changes in customer behaviors. With this knowledge, you can create strategies to bridge those gaps. Enhance marketing effectiveness Reporting on your competitors’ marketing strategies is an opportunity to review and refine your own.

Price 95

Price Market Segmentation SEO Market Research 95

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Fantastic marketing content answers important questions for your existing and potential customers.

Content Marketing 64

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 64

Digital Marketer

FEBRUARY 26, 2024

Principles of Experience Marketing At the heart of experience marketing lie several key principles: Emotional Connection: Crafting campaigns that touch on human emotions, from joy to surprise, creating memorable moments that customers are eager to share. Now is the time to reassess your marketing strategy.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media Marketing 97

Social Media Marketing Key Performance Indicator Influencer Marketing Management 97

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98