SMEI

MARCH 5, 2025

Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars.

Manufacturing

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  I’ll be honest: this is a nice change of pace compared to the unpredictability of social media in general! on weekdays.

Analytics

Hubspot Marketing

SEPTEMBER 9, 2024

Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. Social Media Dominance According to the World Economic Forum, Gen Z spends an average of nearly three hours per day on social media.

Gen Z

Trade Press Services Newsletter

APRIL 3, 2025

From social media posts and infographics to short videos and GIFs, microcontent enables marketers to break down long-form content into more manageable and engaging chunks. As a graphic design platform, Canva is ideally suited to visual microcontent. Enter microcontent. Microcontent is so much more than just attention-grabbing.

Whitepaper

Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

Social Media Marketing

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)? And isn’t that the dream?

Social Media Marketing

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z

Backlinko

OCTOBER 23, 2024

Both platforms offer pre-made surveys you can customize. It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use social media listening tools to identify trending topics and frequently asked questions in your niche.

Marketing Strategy

Buffer Marketing

JULY 16, 2025

If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. The short-form video-sharing platform is, after all, just that.

User-Generated

Buffer Marketing

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. Crossposting is when you share the same (or similar) content on multiple social media accounts.

Energy

Calvyn Lee Blog

NOVEMBER 14, 2024

Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation.

Social Media Marketing

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing

Buffer Marketing

JANUARY 7, 2025

Social media AI tools Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi!

Price

Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. The answer: Edutainment social media. The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content.

Entertainment

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Consistent messaging across all platforms ensures that your audience receives a cohesive and clear message about who you are and your values.

Manufacturing

Marketing Insider Group

OCTOBER 7, 2024

Among all the changes, the debate between paid media vs. organic media is still going strong. Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.

Branding

SocialPilot

SEPTEMBER 5, 2024

Are you on social media? But are you harnessing its power to promote your travel agency on social media? We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.

Promotion

Buffer Marketing

AUGUST 26, 2024

Remember when social media content was limited to Facebook statuses and, er, “pokes?” It seems bizarre now, given how much you can do with social media today.   Perhaps the best thing about this social media content type is how easy it is to create — as opposed to, say, video.

Social Media Marketing

Martech

SEPTEMBER 20, 2024

Identifying random acts of AI Many marketers experiment with AI-driven tools for one-off applications like generating blog posts or social media posts. For example, we use Make to automate our social media posts. It also ensures consistency: we use a distinct style for each social media channel.

Customer Acquisition

Marketing Insider Group

SEPTEMBER 2, 2024

Use a tool like Google Optimize or your email marketing platform to show each version to a different audience segment. Comparing these metrics across different platforms lets you identify which formats most effectively engage your audience and drive desired actions.

Content Marketing

Trade Press Services Newsletter

JANUARY 9, 2025

Set aside time every quarter to thoroughly analyze your marketing performance across all channels and platforms. Provide training and development opportunities in areas like data analytics, content creation, and social media to get ahead of marketing trends. Look at the hard data on engagement, conversions, and ROI.

Marketing Plan

Buffer Marketing

AUGUST 7, 2024

In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators.

Influencer Marketing

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Why is Pinterest a valuable platform for brands?

Gen Z

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people. After all, there are 5.22

Thought Leadership

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

Social Media Marketing

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. customizable template and start mapping out opportunities for your next win on social.

Analytics

Hootsuite

OCTOBER 16, 2024

Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. What are TikTok analytics tools?

Analytics

Buffer Marketing

FEBRUARY 3, 2025

Social media platforms are becoming mirrors of each other, but their results are anything but identical. For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources. As such, it is still a developing platform with unique engagement trends.

Branding

Trade Press Services Newsletter

MAY 1, 2025

Test Across Devices and Platforms Test, test, test before launch, suggests Donahue. Create buzz by teasing updates through email campaigns , social media posts, and blog content. Reach out to relevant media outlets and industry partners to amplify your announcement and boost visibility beyond your existing target audiences.

User-Generated

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing

Scoop.it!

OCTOBER 2, 2024

Here are some of the most common types of UGC: Social Media Posts Social media platforms like Instagram, Facebook, Twitter, and Pinterest are rich sources of UGC. Social media content is highly engaging and often includes hashtags that help brands track and collect UGC.

User-Generated

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. Quick Takeaways: Set clear social media goals to guide content planning. Choose platforms that align with your target audience and business needs. Not every platform is suited to every business, so choose wisely.

User-Generated

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

Analytics

Marketing Insider Group

SEPTEMBER 23, 2024

Centralized platforms enable real-time communication and coordination among team members, reducing misunderstandings and enhancing overall teamwork. Email marketing platforms, which automate and optimize email campaigns. Social media management tools that schedule and track social media posts.

Management

Sprout Social

JULY 23, 2024

” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z

Martech

OCTOBER 24, 2024

Established platforms like Salesforce and Adobe embed AI-driven features into their existing tools, offering genAI capabilities within familiar marketing systems. This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms.

Copywriting

Hubspot Marketing

SEPTEMBER 18, 2024

"The average entrepreneur is spending 20 hours a week on marketing and eight hours on social media," Jenna told me. "By As Jenna points out, Pinterest is not a social media platform; it's a search engine. By comparison, Pinterest takes me under an hour a week, and gives my content a longer shelf life.

Digital Marketing