Martech

AUGUST 14, 2024

The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. This is where AI and machine learning can help marketing teams visualize data and pull actionable insights.

Email Marketing

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. This builds trust and enhances the quality of insights derived from the data. Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies.

Customer

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. in Fall 2024 from a three-year high of 13.8% in September 2022.

CMO

Hubspot Marketing

OCTOBER 3, 2024

But these methods can be slow, often taking weeks or months to deliver insights, which makes it hard for businesses to adapt to market changes in real time. By comparing the AI-powered insights with our own internal company data, we also assessed how closely AI can match up to traditional tracking methods and its potential for broader use.

Branding

The CMO Survey

NOVEMBER 12, 2024

Marketing leaders’ optimism about the U.S. This is according to the 33rd edition of The CMO Survey , directed by Professor Christine Moorman of Duke University’s Fuqua School of Business and co-sponsored by Fuqua, Deloitte, and the American Marketing Association. companies grew by 5.8% in the last survey with projected growth of 8.6%

CMO

Hubspot Marketing

NOVEMBER 4, 2024

Payne , an SEO and the CEO of Loud Interactive , who told me about the proprietary AI tools he uses: “What used to take us a month to do, we have programmed — it took us three months to program it — but we have now programmed to get done in about three hours.” Here’s a few that HubSpot AI pros are talking about: 1.

Analytics

Hubspot Marketing

OCTOBER 22, 2024

I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This hinders marketers’ ability to get the whole picture about their performance. Instead, AI reporting brings deeper insights through advanced attribution models. I’ve been there too. Image Source 4.

Analytics

Martech

APRIL 3, 2025

Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. ” Yet, they’re not entirely surprising if you follow research about the CMO role. data and insights.

CMO

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. Let’s chat about how this approach can help you accomplish more with your campaigns. Is all that work worth it?

CMO

Hubspot Marketing

JANUARY 8, 2025

Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. SEO and data analysts: Provide insights based on previous campaigns and predict trends that may have future budget implications. Table of Contents What is a social media budget? Heres what they said.

Social Media Marketing

Set Up

DECEMBER 17, 2024

To help you navigate this evolving landscape, weve gathered insights from some of the top CMOs in the business from our featured CMO Spotlight interviews. The following CMO Spotlights featuring Dan Csont, Mika Yamamoto, DeLu Jackson, and Rich Honiball inspired the tips below: 1. 2025 Focus : Cultivate a growth mindset.

CMO

Martech

AUGUST 29, 2024

.” “Marketers continue to focus on data analysis and market research to enhance decision-making processes, to optimize campaigns and gain deeper insights into consumer behavior,” said Karsten Weide, principal and chief analyst for W Media Research, during a roundtable discussion about the report.

Market Research

Martech

SEPTEMBER 23, 2024

See more about how marketers are using MarTechBot here. For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand.

Management

Martech

JULY 15, 2024

See more about how marketers are using MarTechBot here. By analyzing these factors, you can gain insights into the relative costs and benefits of acquiring new customers versus implementing loyalty actions. For this prompt, try selecting the CMO persona. Context) You are the CMO for a national hotel chain.

Customer Acquisition

Hubspot Marketing

NOVEMBER 19, 2024

Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. The number to reach significance should be about 10% of your target population. Not every conversation will go as planned, and sometimes unexpected insights will pop up that challenge your assumptions.

Market Research

Martech

SEPTEMBER 30, 2024

While experts emphasize that agile marketing is more about prioritization and focus than faster and better execution, in my experience, the two go hand in hand. While every white-collar worker is concerned about career impact (and rightly so), the momentum is too great to ignore. What about competitive advantage and brand perception?

Transform

Martech

DECEMBER 4, 2024

That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” A no-brainer; an effective influencer must make it apparent that they know what they are talking about.

B2C

Hubspot Marketing

SEPTEMBER 19, 2024

How to Use AI Personalization Tactics to Scale Marketing Growth Here are our top three recommendations about how to use AI personalization to scale marketing growth — plus tips and resources for getting started today. AI personalization can lead to higher user engagement, smarter segmentation, and increased campaign efficiency.

Customer loyalty

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. Sojourn Solutions: They provide insights on measuring marketing ROI and compare MPM platforms with other solutions. If you need more specific information about a particular platform, please let me know! For this prompt, try selecting the CMO persona.

Management

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Theyll have the real-time data insights, and genAI content production to rapidly deliver hyper-personalized messages and experiences.

Transform

Duct Tape Marketing

OCTOBER 3, 2024

Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft , focuses on three strategic pillars for success: Insights, Brand, and Plan. Questions I ask Angelo Ponzi: [01:12] How do you define the term Fractional CMO? [02:02]

CMO

Hubspot Marketing

JANUARY 17, 2025

But here's the thing about big results: They dont come from trying everything at once. To learn how to incorporate AI into your workflow, download our AI Guide for Marketers and follow the tips and insights from our experiment below. AI is only as effective as the insights it's built on. Start yesterday now.

Transform

The CMO Survey

AUGUST 3, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. No surprise a lot of these trends are powered by AI. Thats just where we are right now. Lets connect.

Market Trends

Hubspot Marketing

SEPTEMBER 5, 2024

The right connections can open you up to new ideas, reveal valuable opportunities, and give you the insights you need to solve tough problems. We’re talking about going deep, leading with value, and mastering the art of communication — tailored for industry leaders looking to make a real impact. Dive in deep.

CMO

Martech

NOVEMBER 4, 2024

See more about how marketers are using MarTechBot here. For this prompt, try selecting the CMO persona. Marketing data analyst: Analyzes data from various marketing channels to provide insights and recommendations for strategy. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Marketing Automation Platform

Martech

JUNE 12, 2025

GTM execution and the rise of account-based strategies are not just about sales enablement and running siloed campaigns. They translate market insights into action, structure high-performing teams and build scalable, measurable campaigns. It’s about outcome ownership. This misstep introduces significant risk. Intent data.

CMO

Hubspot Marketing

JULY 25, 2024

For example, this viral video ad features a woman casually talking about a product while seated inside her car. What’s so significant about it, however, is that while she’s a real actress hired off of Fiverr , the video itself is generated by AI video, using tools like Arcads. It’s how a real person would talk about a product."

Transform

Backlinko

JULY 1, 2025

How to Create an SEO Report That Drives Results Too many SEO reports dump data without insight. What do they know about SEO? Then, layer in tailored insights for other teams (product, content, dev, etc.) Further reading: Curious about some of these add-on metrics? And without context, stakeholders are left guessing.

SEO

The Marketing Operations Leader

AUGUST 14, 2025

See how Knak makes campaign ops effortless → How to Move Away From CRM as Single Source of Truth A “Single Source of Truth” (SSOT) is about having one trusted place for your most accurate, real-time business data. It is about enabling every team to work from the same, trusted version of reality. Happier stakeholders.

CRM

Hubspot Marketing

MAY 7, 2025

The website publishes regular blog content with valuable tips and insights. This website is the most news-driven resource on this list, regularly sharing stories about platform updates, trends, or industry changes. Social Media Templates I dont know about you, but using templates is the easiest way for me to learn a new skill.

Social Media Marketing

Hubspot Marketing

JULY 25, 2024

This seemingly obvious insight was a key turning point, however, as it led to the integration of chat on our HubSpot website. But we still were unsure about how significant these improvements would be — and whether AI would be able to capture the personable, empathetic tone of our support teams. Start experimenting now.

Customer

Set Up

FEBRUARY 6, 2025

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Observing real-time interactions with the Brand provides insights no meeting can replicate. Q6 | Tell us about an impactful marketing campaign. Only about 20 people used it. "We The reality?

CMO

Duct Tape Marketing

OCTOBER 28, 2024

For example, just hiring a Chief Marketing Officer (CMO), Marketing Director, or VP of Marketing can set you back anywhere from $15,363 to $29,732 per month. Key Roles & Costs: CMO, Marketing Director, or VP of Marketing Monthly Cost : $15,363 - $29,732 Pros : You get a seasoned marketing expert who’s fully dedicated to your business.

CMO

Sprout Social

JANUARY 27, 2025

On social, brands drive sales, influence sentiment about their company and products, and even build multi-million dollar businesses from the ground up. So much about social has changed over the course of my career, but social teams still dont feel like theyre getting a seat at the table. Why dont social teams feel trusted?

Communications

Backlinko

OCTOBER 16, 2024

For instance, you rarely see a CMO or VP of SEO role appear on a job board. Plus, it’s a great insight into the struggles top-level SEOs are facing, and how they’re overcoming them. Post on Social Media You can also grow your network by posting about what you’re learning about on LinkedIn and X (formerly known as Twitter).

SEO

Martech

NOVEMBER 27, 2024

AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. As an old IBM client once said about new technologies, “Let a thousand flowers bloom, then cut them all down except for the tallest few.”

Transform