Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Security. Get MarTech! In your inbox.

Email Marketing 126

Email Marketing eCommerce Customer Journey Marketing 126

Search Engine Roundtable

JANUARY 27, 2023

We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.

Branding 132

Branding 132

Neil Patel

SEPTEMBER 2, 2020

82% of businesses fail because of poor cash flow management and subpar accounting practices. It’s no secret that accounting is hard — and there’s a reason people spend their entire lives learning how to do it well. Enter… modern-day accounting software. How to choose the best accounting software for you.

Finance 145

Finance Health Price Management 145

Search Engine Land

AUGUST 30, 2023

But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. You can learn how to set up your account right the first time. If not, don’t worry.

SEO 139

SEO User-Generated Management Branding 139

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. Most accounts start and stick with modest budgets. Demand Gen works best for larger accounts with bigger budgets and more historical data. But you should test it. Still very early days. Phone calls.

Non-Profit 127

Non-Profit eCommerce CRM User-Generated 127

Practical eCommerce - Marketing

OCTOBER 29, 2023

The post 20 Popular Pinterest Accounts for Marketing Inspiration appeared first on Practical Ecommerce. More than half of Pinterest users access the platform to shop. The number of buyable products has increased 50% year over year.

eCommerce 93

eCommerce Marketing Marketers Product 93

Scoop.it!

OCTOBER 5, 2023

Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing. Identifying target accounts The first step in implementing ABM is to identify your target accounts.

Customer 104

Customer Analytics Marketing Marketers 104

Search Engine Land

SEPTEMBER 12, 2023

Here’s a closer look at how AI will impact the daily activities of PPC account managers. It also provides insights into optimal bidding strategies, helps validate the results of A/B tests, and enhances accountability by offering a straightforward way to measure and communicate the impact of marketing efforts to stakeholders.

Management 138

Management Transform CRM SEO 138

Neil Patel

MAY 11, 2021

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. Add Diversity.

Fashion 140

Fashion CRM Social Media Marketing Management 140

Search Engine Land

OCTOBER 18, 2023

If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. What’s the story of the account? It’s fascinating to speculate about the discussions that happened before an account was launched based on what you find during an audit.

B2C 110

B2C Advertising Advertisers Product 110

Search Engine Land

NOVEMBER 27, 2023

Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended. If you or your client received this message, rest assured that your account remains active, and your business will not be impacted. Why we care. This notification was sent in error and is of no concern.

Advertising 101

Advertising Advertisers Promotion Search Marketers 101

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. a case study, additional zero-touch tactics/assets, etc.)

Inbound Marketing 103

Inbound Marketing Marketing Marketers Direct Mail 103

Search Engine Land

APRIL 24, 2023

Beginning in June 2023, new Google Ads accounts will no longer be able to include a URL in their account names. This change, however, will not impact the descriptive_name field of existing accounts. The post Google announces new validations for ad account names appeared first on Search Engine Land. What’s changed.

Advertising 99

Advertising Advertisers 99

Neil Patel

MAY 5, 2021

Managing one social media account is a lot of work. That’s why if you have many accounts on the same platform, it’s best to merge them. Thankfully, platforms like Facebook make this easy as long as you’re the admin of both accounts you want to merge and the two accounts have similar audience demographics. Here’s why.

Management 125

Management User-Generated Place Social Media Marketing 125

Search Engine Land

JUNE 20, 2023

“I’ll review probably between 200 and 300 Google Ads accounts per year and I would say less than 10% are using value rules you see. Don't let runaway CPCs blow up your ad account Get the most out of your campaigns by preventing runaway CPCs, which can blow up your ad account – and not in a good way.

B2C 103

B2C CRM Advertising Advertisers 103

Buffer Marketing

JUNE 12, 2023

You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We’ve been limited by Meta’s API only to allow Buffer users to connect Instagram Business accounts — until today.

Management 103

Management Place Branding 103

Neil Patel

JANUARY 3, 2022

These factors are important, and it is why account-based marketing is a great opportunity. What Is Account-Based Marketing? Account-based marketing is a B2B marketing strategy where the sales and marketing teams work together to find the most qualified accounts to become customers. Examples of Account-Based Marketing.

Direct Mail 127

Direct Mail Marketing Marketers Retail 127

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. What is a creator account on Instagram? Features of an Instagram creator account. Instagram creator vs. business account.

Retail 116

Retail Social Media Marketing Influencer Marketing Product 116

Search Engine Land

AUGUST 15, 2023

X, the company formerly known as Twitter, has started depreciating promoted accounts. The removal of promoted accounts serves as a warning to advertisers as to why they should never rely too heavily on one ad product, as this move is inevitably going to negatively impact reach for some brands. What are promoted accounts?

Promotion 87

Promotion Advertising Advertisers Product 87

Search Engine Journal

NOVEMBER 23, 2022

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal.

Management 141

Management 141

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Why You Should Follow Jay: Jay made our Instagram accounts to follow list for incredible podcasts featuring notable figures discussing digital marketing strategies their companies have utilized, as well as daily industry takeaways.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Martech

JULY 16, 2021

While researching the all-new updated MarTech intelligence Report on account-based marketing (ABM) solutions , which just launched, we learned about how B2B buyers are engaging with companies in the current environment, and how marketing technology providers are helping those companies turn prospects into customers.

Marketing 132

Marketing Marketers Place Customer 132

Search Engine Land

AUGUST 11, 2023

Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem with user protection at its core,” according to Google Ads. While we can all agree that the platform needs to be a safe experience for all, it can be a minefield for advertisers navigating the account suspension process.

Advertising 82

Advertising Advertisers Place Management 82

Martech

JULY 30, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. Download our MarTech Intelligence Report on Account-Based Marketing Tools.

Direct Mail 115

Direct Mail Inbound Marketing Marketing Marketers 115

Search Engine Land

JANUARY 27, 2023

To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant campaigns. Setting these lists at the account level saves advertisers a lot of time if they have an account with multiple campaigns.

Advertising 92

Advertising Advertisers Management Product 92

Search Engine Land

JANUARY 3, 2024

Always check your campaign goal settings Mackey shared a cautionary tale about inheriting accounts with ample clicks but minimal conversions: “This happened to me – I was thinking we would have to rebuild the whole campaign. ” “Then you click account level automated assets.” So, how do you do that?

Health 95

Health Advertising Advertisers eCommerce 95

Search Engine Journal

OCTOBER 20, 2022

What tools should you use to manage social media accounts? The post The Top 19 Tools For Managing Social Media Accounts appeared first on Search Engine Journal. How do you stay organized? Check out our top 19 favorites.

Management 145

Management 145

Hubspot Marketing

SEPTEMBER 17, 2020

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. In this post, we'll review how to make an Instagram business account, how to switch to and from a business to a personal account, and the benefits of having a business account.

Promotion 141

Promotion Analytics Management Advertising 141

Hootsuite

OCTOBER 3, 2022

But how do you decide between a TikTok business vs. personal account? It may sound straightforward, but actually, there are benefits to both account types. We’re taking a closer look at TikTok’s business and creator accounts to help you choose the right one for your needs. What are the different types of TikTok accounts?

Analytics 94

Analytics Promotion Shoppers Price 94

Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

Advertising 104

Advertising Advertisers B2C Management 104