Duct Tape Marketing

OCTOBER 8, 2023

As studies show, companies that align their business objectives and marketing plans are three times more likely to reach their goals. This means you’ll need to spend time learning each client’s unique target market, sales pipeline, and current marketing efforts.

CMO 71

CMO Price Transform Marketing Strategy 71

Adobe Experience Cloud Blog

DECEMBER 10, 2012

The idea behind The Furrow was not to sell John Deere equipment, but instead educate farmers on new technology and how they could be more successful business owners. As radio became more popular, P&G sponsored programs in an effort to reach their target market, housewives.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Hubspot Marketing

FEBRUARY 23, 2024

Tell me something very specific you’ve noticed about our marketing. If you liked a post on social media, tell me why and how it’s relevant to our target market. Implementing new features in line with user needs and new technologies on the market.

Marketing 82

Marketing Marketers Product Marketing Advertising 82

Marketing Insider Group

JUNE 14, 2021

Here are some ideas for successful video content to share on this platform: Showcase new technology. Share tutorials on how to use a new product or service. We build customized content marketing plans (including monthly video packages) to help you produce all the content you need to win new customers.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Bannerflow

JULY 12, 2019

Constant technological developments, mobile optimisation and better use of data have seen new opportunities emerge. With the rise of new technology, many marketers have embraced programmatic creative strategies that target viewers, with the right offer, at the right time. How does your DSP charge you?

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

SMEI

DECEMBER 20, 2022

As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals.

Transform 51

Transform Marketing Marketers Manufacturing 51

Adobe Experience Cloud Blog

MAY 5, 2016

Influencer marketing is a powerful tactic, but figuring out which influencers to target, and how, can be difficult. You have to factor in the time and effort you spend trying to get an influencer’s attention, the influencer’s relevance to your target market, and your ultimate payoff.

Influencer Marketing 91

Influencer Marketing Thought Leadership Marketing Marketers 91

Marketing Insider Group

AUGUST 18, 2020

Do we really need this new technology? So you’re clear on your target market, your customer journey, your buyer’s funnel and your martech stack. Ask yourself these questions so you don’t go wrong: Have we done enough research? Or are we suffering from the shiny object syndrome? Refine Lead Scoring and Qualification.

CRM 115

CRM Inbound Marketing Customer Journey Marketing 115

Adobe Experience Cloud Blog

APRIL 29, 2016

In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. For institutional investors, you likely know your target market very well.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Power Digital Marketing

FEBRUARY 18, 2019

Due to their strong relationship with new technology and their mobile devices, Gen Z’s primary means of communication and content is through mobile applications or texting. Give your target market a reason to follow your brand with updates that are entertaining and not just sales-driven. Prioritize Mobile.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Exposure Ninja

MARCH 7, 2024

The headline targets its audience by mentioning stakeholders, and the subheading names a product they’re likely to use. It’s instantly obvious that this company knows its target market, and it uses both the industry terminology and the names of the platforms that the audience will know and use.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

The headline targets its audience by mentioning stakeholders, and the subheading names a product they’re likely to use. It’s instantly obvious that this company knows its target market, and it uses both the industry terminology and the names of the platforms that the audience will know and use.

Transform 52

Transform SEO COS Digital Marketing 52

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 127

Analytics Customer Journey Marketing Marketers 127

On24- CMO Confessions

SEPTEMBER 10, 2020

Why not now, instead of going out and shopping for the new technology, take advantage of what you have and make it work better. Marketing should have a vested interest in this, as should sales. I can’t say I’m lily-white here and I’ve solved everything. But it has to be a priority at some point in time.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Bannerflow

APRIL 12, 2022

The United Nations World Tourism Organization states : “as information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms”. A well-designed mobile app creates a direct digital path to target customers and more opportunities for sales.

Transform 52

Transform Customer Journey New Technology Management 52

Hubspot Marketing

MAY 9, 2019

With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

Marketing Insider Group

NOVEMBER 25, 2019

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link]. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Transform Marketing Marketers 145

Marketing Insider Group

OCTOBER 25, 2021

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 1, 2020

What content marketing tools are you using now? How can investing in new technology empower your content marketing strategy even more? Content marketing is pretty magnificent. A lot of these factors change over time, putting your content marketing in a constant state of evolution. New technology.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145