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Inbound vs. Outbound Marketing

Duct Tape Marketing

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.

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The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

Customers.ai

In fact, many advertisers aren’t even aware of what it does or its impact on performance. BUT – if you don’t give Meta that data – you are going to pay the price in the form of a “tax”. Our experts have homed in on 5+ critical optimizations that aren’t on the radar of 99% of Meta advertisers we’ve spoken to in the last 60 days.

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce. Rating: ★★★★★ (4.8/5)

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Contact Enrichment Strategies: How to Personalize Outreach That Converts 

Customers.ai

Want to know which pages your lead visited, what products caught their attention, or how long they stayed on your pricing page? A VP of Marketing has different goals than an IT Manager. Visit your pricing page three times in a week? Unlike basic tools that just pull surface-level info, Customers.ai We can tell you!

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Website Demographic Tools: See Who’s Really Visiting Your Site

Customers.ai

Pricing: Flexible pricing with a free trial and paid plans starting at $99/month. Pricing: Free for the basic version; enterprise version (GA 360) starts at $12,500/month. Pricing: Free with a Facebook Business account. 5) Reviews: Targeting Power: Advertisers love the precise demographic targeting. Rating: (4.9/5)

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Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools

Customers.ai

Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. Pricing : Flexible pricing with a free trial and paid plans starting at $99/month. Pricing : Free plan available; paid plans start at $36/month, plus ad spend. See Who Is On Your Site Right Now! Rating : (4.9/5)

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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. Content marketing costs 62% less than outbound marketing. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers.