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Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. This update addresses a long-standing need in the analytics community for comparative data, allowing businesses to gauge their performance more accurately within their industry context.
Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. AI-powered analytics and optimization are also available to brands in Advantage+ campaigns. Why we care.
With precision targeting, real-time optimization, and significant cost savings, automated paid media is changing the way we think about advertising online. In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Save your seat today! 📆 June 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST
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That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?
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Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?
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As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”
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This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. To better understand this, let’s explore three key ways predictive analytics drive strategic decision-making. Anticipate customer needs.
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New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. AI-powered analytics and optimization are also available to brands in Advantage+ campaigns. Video Expansion.
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Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising? What is audio advertising?
This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. These include serving personalized ads or collecting analytics via trackers. This led many to opt out of analytical cookies. Let’s dive in.
Unsurprisingly, advertisers had something to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Emotions ranged from lack of surprise to relief.
Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?
If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Analytics data A client hired an agency to implement, configure and maintain their site’s analytics.
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In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.
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Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness. Cost per click (CPC) The cost per click is the amount you pay each time someone clicks on your advertisement. Be sure to check it often.
This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions.
Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. Predictive AI in advertising In advertising, predictive AI has the potential to rapidly increase efficiency. Predictive AI gives advertisers a significant advantage by letting them easily forecast and plan.
As Google owns this platform, it integrates by default with most other Google-owned properties, such as Google Analytics , Google Ads, Search Ads 360 and Display and Video 360. Microsoft Advertising reports Microsoft also contains its own robust reporting section, where you can view premade reports or build your own. Processing.
These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options.
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New advertising-focused dashboard. Advertisers will have full integration with existing Clarity features like heatmaps and session recordings. Dig deeper: 3 reports in GA4 that use analytics to eliminate customer friction Between the lines. Key features: Direct Google Ads account connection. Campaign-specific engagement metrics.
So it’s not just for static ads, but for actual commercials, TV and interactive advertising and digital out-of-home.” Instead, the advertiser and publisher choose which destination to take users to according to where in the video the viewer is. Scanning ads. Brand and publisher control. Why we care.
A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation. It includes optimization functions that aim to improve performance automatically — doing the work of analytics. Advertisers also have the option to customize campaigns with predetermined parameters.
I'm personally most interested in how it can help with advertising, content, and customer engagement since these are most important to me as I help my neighborhood business. From there, I can craft an advertising strategy tailored to them, thus boosting the studio's visibility and gaining more students.
Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. If you have existing data, view the User Acquisition report in Google Analytics.
Where to find conversion data: Google Analytics or other website analytics platforms. Where to find them: Native social media analytics platforms (e.g., LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms).
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Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.
Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics. ." Pricing : Starts at $39/month to access AI features.
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