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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.

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Google Analytics 4 introduces benchmarking data

Search Engine Land

Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. This update addresses a long-standing need in the analytics community for comparative data, allowing businesses to gauge their performance more accurately within their industry context.

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Meta announces genAI video tools for advertisers

Martech

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. AI-powered analytics and optimization are also available to brands in Advantage+ campaigns. Why we care.

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The Role of AI and Automation in Paid Media Advertising

Marketing Insider Group

With precision targeting, real-time optimization, and significant cost savings, automated paid media is changing the way we think about advertising online. In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Save your seat today! 📆 June 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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9 X/Twitter analytics tools to amplify your strategy

Sprout Social

Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. Why do you need an X/Twitter analytics tool?

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A Guide To Social Media Analytics: Measure Social Social Success

SocialPilot

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

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