Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 140

Analytics User-Generated eCommerce Advertising 140

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. URL changes are not so simple for Google Search. Yoast SEO launches on Shopify. Danny Goodwin joins Search Engine Land. Leveraging Amazon search ads in a time of rapid change. Banned Advertisers Rises Just 8 Percent in 2012.

Search Marketers 111

Search Marketers Marketing Marketers SEO 111

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. 2020: The user comments appeared in the search results for queries related to live TV shows.

Search Marketers 123

Search Marketers Manufacturing SEO Marketing 123

Search Engine Land

MARCH 21, 2023

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. Zero-click Google searches rose to nearly 65% in 2020 2021: Study found that on desktop, 46.5%

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land.

Search Marketers 118

Search Marketers Non-Profit Marketing Marketers 118

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Best Buy to sell search ads under its own in-house media company. Bing Now Powers AOL Search: What Advertisers Need To Know.

Search Marketers 106

Search Marketers User-Generated SEO Marketing 106

Search Engine Land

MARCH 25, 2023

Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message. Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account.

Search Marketers 96

Search Marketers Marketing Marketers SEO 96

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen. Inefficient processes.

Education 94

Education Search Marketers SEO Marketing 94

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? Too Much SEO?

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

MARCH 1, 2023

Semrush buys Kompyte so it can upsell competitive intelligence tools 2022: Kompyte offered competitive analysis tools that help marketers track changes on a competitor’s site, ad copy, social media and more. By contrast, 125 big brands were using the site to market their products or services.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Google To Replace Black Top Bar With Gray Colored Bar? in 2008.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Apple extends Search Ads support to 46 more countries 2019: Apps marketers also got the ability to group multiple regions into one campaign.

Search Marketers 97

Search Marketers SEO Marketing Marketers 97

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. Sandberg joined Google in 2001.

Search Marketers 96

Search Marketers SEO Health Marketing 96

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? of desktop, 17.3%

Search Marketers 88

Search Marketers Real Estate Transform Marketing 88

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Search Engine Land

FEBRUARY 9, 2023

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google 2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark. ” A Paid Search First? Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?

Search Marketers 85

Search Marketers Pharmaceutical Price Marketing 85

Search Engine Land

JANUARY 30, 2023

Google provided some use cases for the API: SEO tools and agencies can provide ongoing monitoring for important pages and single page debugging options. Meta descriptions and branding have the most influence on search clickthrough, survey finds 2020: The majority of participants also agreed that rich results improved Google search.

Search Marketers 92

Search Marketers Transform SEO Marketing 92

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers 74

Search Marketers SEO Marketing Marketers 74

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Yoast SEO 17.9 Google News performance report added to Google Search Console. 2021: Google Search Console started showing you how well your news site performed in Google News and the Google News App. consumers spent $204.5

Search Marketers 116

Search Marketers Health Law Marketing 116

Search Engine Land

FEBRUARY 17, 2023

Responsive search ads now the default in Google Ads 2021: Though expanded text ads could still be created. Google brings Display ads to attribution reports as an open beta 2021: Advertisers could see Display ads alongside search and YouTube. Google To Launch AMP In Search Results On Feb.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

MARCH 14, 2023

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. A tax or levy on Google.

Search Marketers 85

Search Marketers Marketing Marketers Retail 85

Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

FEBRUARY 16, 2023

The revised Yahoo-Bing search deal returned ad sales and account management back to each company: Bing handled Bing customers, Yahoo handled Yahoo customers. Read all about it in Microsoft Introduces Advertisers To The Bing Network. Marine built a professional career in SEO and SEM while giving back to the community.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Machine vs. man: What really matters for SEO success.

Search Marketers 100

Search Marketers Non-Profit Marketing Marketers 100

Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. Google’s new tappable shortcuts eliminate the need to search on mobile 2017: The shortcuts offered quick answers on weather, sports and entertainment info.

Search Marketers 94

Search Marketers Finance Marketing Marketers 94

Search Engine Land

FEBRUARY 22, 2023

Also on this day Google Ads latency issues and error messages within advertiser console 2022: Google confirmed the issue and was investigating. BrightEdge acquires Oncrawl in enterprise SEO shakeup 2022: Oncrawl would continue to run under BrightEdge’s umbrella. Yelp also added enhanced analytics for multi-location restaurants.

Search Marketers 85

Search Marketers Marketing Marketers Price 85

Search Engine Land

FEBRUARY 14, 2023

Google releases ‘How to hire an SEO’ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? Google’s Maile Ohye outlined the SEO hiring process in three steps: Conduct a two-way interview with your potential SEO. Ask for a technical and search audit.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. How Search-Like Are Social Media Sites?

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Users could follow news publications/blogs or industries. billion in 2009 from $13.5

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Search Engine Land

FEBRUARY 18, 2023

We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” Read all about it in Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide.

Search Marketers 95

Search Marketers Finance Marketing Marketers 95

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.”

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

FEBRUARY 27, 2023

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas 2019: Would Google give us a clear statement that outright said it does not currently use CTR directly in their core search ranking algorithm? Study: 11 voice search ranking factors analyzed 2018: 63.6% search results. Of course not.

Search Marketers 95

Search Marketers Law SEO Health 95

Search Engine Land

SEPTEMBER 5, 2023

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces. When non-adult sites rank for adult searches It’s important to understand that “adult-intent traffic” and “adult content” differ.

SEO 133

SEO User-Generated Analytics eCommerce 133

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters , some advertisers seem to absolutely adore it and have been showering the tool with praise. ” 2. ” 4.

Analytics 94

Analytics Advertising Advertisers Digital Marketing 94

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Google “Search Plus Your World” To Launch Beyond US?

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Set clear goals: Determine the specific goals you want to achieve through your content marketing and SEO efforts.

Digital Marketing 124

Digital Marketing SEO User-Generated Thought Leadership 124