Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” This information is visible in the Reports snapshot, Advertising snapshot, and the Insights hub. Get the daily newsletter search marketers rely on. ” How it works.

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Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Today’s forced migration to GA4 is a historic transitional moment in digital marketing. Why we care.

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Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

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Search Engine Land

FEBRUARY 13, 2024

Budget allocation : Media Planning API can also be used to identify your most effective advertising strategies so that you can allocate budgets appropriately and maximize ROI. Planning capabilities : Agencies can integrate LinkedIn’s data with their own tools and analytics for more strategic and informed media planning decisions.

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Analytics Global Marketing Education Advertising 101

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. ” Get the daily newsletter search marketers rely on. What are MFA websites?

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Search Engine Land

DECEMBER 19, 2023

Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling them to spot patterns, enhancing their ability to optimize ad revenue. Here you can: View your Analytics links.

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Search Engine Land

FEBRUARY 6, 2024

Yes, you need to focus on improving targeting and analytics without cookies, but don’t put the cart before the horse: a working website. Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Google brand search (branded keywords, often over-valued).

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Search Engine Land

OCTOBER 17, 2023

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above will be removed from both the Analytics user interface and Admin API. ” Get the daily newsletter search marketers rely on. Time decay. Position-based.

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Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Search Ads 360 is a search management platform. Why we care. Getting started.

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Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

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Search Marketers Real Estate eCommerce Marketing 127

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

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Search Marketers SEO Marketing Marketers 123

Search Engine Land

OCTOBER 5, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Get the daily newsletter search marketers rely on.

Analytics 113

Analytics Advertising Advertisers Search Marketers 113

Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Google Analytics. Enhanced conversions.

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Advertising Advertisers Transform User-Generated 105

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

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Search Marketers Marketing Marketers Retail 124

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

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Analytics User-Generated eCommerce Advertising 140

Search Engine Land

JULY 5, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

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Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

Advertising 133

Advertising Advertisers Transform Analytics 133

Search Engine Land

JANUARY 17, 2023

Leveraging Amazon search ads in a time of rapid change. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. Sign of Hope?

Search Marketers 110

Search Marketers Marketing Marketers SEO 110

Search Engine Land

MARCH 25, 2023

Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message. Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account.

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Search Engine Land

MARCH 21, 2023

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. & NBC To Launch YouTube Competitor 2007: News Corp.

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Search Marketers SEO Marketing Marketers 91

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

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Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. in the past month (10.4%

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Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land.

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Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters , some advertisers seem to absolutely adore it and have been showering the tool with praise. ” 2. ” 4.

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Search Engine Land

MARCH 1, 2023

Semrush buys Kompyte so it can upsell competitive intelligence tools 2022: Kompyte offered competitive analysis tools that help marketers track changes on a competitor’s site, ad copy, social media and more. By contrast, 125 big brands were using the site to market their products or services. Has Google Just Patented Geo-Targeting?

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Search Marketers SEO Marketing Marketers 89

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Apple’s big maps makeover now available across U.S., newsletter sign-up, ecommerce transactions, email capture).

Search Marketers 88

Search Marketers Real Estate Transform Marketing 88

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Best Buy to sell search ads under its own in-house media company. Bing Now Powers AOL Search: What Advertisers Need To Know.

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Search Marketers User-Generated SEO Marketing 106

Search Engine Land

JANUARY 21, 2023

Google Suggesting Firefox Users Change Their Search Engine & Home Page 2015: Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google was fighting back. Job Search Engines: The Hottest Thing Going 2009: Job search was the fastest-growing search category in the U.S.

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Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Says Google Analytics Now Verboten. Report: Yahoo’s Search Ad Share Drops 36%. 2009: Yahoo’s search ad share dropped from 30.4%

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Search Marketers Health Law Marketing 115

Search Engine Land

FEBRUARY 9, 2023

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google 2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark. ” A Paid Search First? Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?

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Search Marketers Pharmaceutical Price Marketing 85

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Car Makers Drove 14.4

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Search Engine Land

JANUARY 23, 2023

With the increased prevalence of automation in campaign management platforms, advertisers must possess analytical skills that will allow them to comprehend changes in funnel performance, as well as detect optimization opportunities. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Analytics 94

Analytics Transform Advertising Advertisers 94

Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Talk to Marketing.

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Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Did Super Bowl Advertisers Take Advantage of Search Interest?

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Search Marketers SEO User-Generated Marketing 87

Search Engine Land

FEBRUARY 22, 2023

Also on this day Google Ads latency issues and error messages within advertiser console 2022: Google confirmed the issue and was investigating. Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences 2021: Waitlist now supported takeout orders. Natural News would return to Google five days later.

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Search Marketers Marketing Marketers Price 85

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If How Google Analytics 4 attribution works. By the way, what is a session?

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Analytics User-Generated Customer Acquisition Place 110

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. Sandberg joined Google in 2001.

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