The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in Fall 2023.

New Technology 289

New Technology CMO B2C Marketing 289

Exposure Ninja

AUGUST 11, 2023

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Martech

MAY 24, 2023

And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance.

Email Marketing 101

Email Marketing Customer loyalty B2C Marketing 101

Martech

APRIL 25, 2022

. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. Processing.Please wait.

Direct Mail 100

Direct Mail Customer Acquisition User-Generated B2C 100

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

Martech

JULY 6, 2022

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Get the daily newsletter digital marketers rely on.

CRM 72

CRM Branding Retail Entertainment 72

Martech

JUNE 2, 2022

Get the daily newsletter digital marketers rely on. Among the capabilities created by the partnership are: The ability of Commerce Cloud merchants to publish their products easily on Tik Tok using catalog-focused advertising solutions with simple one-click set up. Processing.Please wait. Specific offerings.

Gen Z 100

Gen Z Millennials Entertainment Digital Marketing 100