Advertising Brand Management Personalized Marketing 
Hubspot Marketing
NOVEMBER 15, 2024
“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. PR and earned media. Direct sales conversations and promotions.
Sachs Marketing Group
MAY 30, 2025
The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.
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Vertical Response
JUNE 4, 2025
A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market. Tackling these issues is vital for effective brand management and decision making. Marketing amnesia occurs when customers forget a brand, often due to a lack of engagement.
Hubspot Marketing
JULY 14, 2020
The campaign included online and in-person marketing tactics, and is the favorite campaign of staff writer Jay Fuchs. I think the best advertising not only gets you to pause and pay attention in the moment, but also encourages the viewer to take action and learn more after the fact," says Alicia Collins, senior brand manager. "
Sprout Social
MAY 9, 2023
Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Which AI technologies enable marketing?
Martech
MARCH 20, 2024
What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.
Search Engine Land
MARCH 20, 2024
What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.
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