DirectMail2.0 to Create the Largest AI-Powered Direct Mail Database with the Acquisition of Who’s Mailing What
DirectMail2.0
MAY 7, 2024
The WMW database currently tracks geographic distribution of each mail piece, assigns a performance score on a scale of 1-100 based on a proprietary algorithm that predicts success, and categorizes mailers into 20 industry categories that are among the most prolific mailers, such as finance, telecommunications, real estate and more.
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