Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Facebook Advertising ) 61% of Americans find diversity in advertising important.

Gen Z 109

Gen Z Millennials Customer Acquisition Advertising 109

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. All data sources pointed to most social media marketers being Millennial white women. For example, one study argues that companies advertise social media jobs with traits typically associated with women—e.g., This led us to new questions.

Millennials 115

Millennials Education Social Media Marketing Management 115

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare. Each sector has its strengths and challenges.

Influencer Marketing 93

Influencer Marketing Market Trends Gen Z Fashion 93

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. to focus on educational sessions that will energize me for the rest of the year! Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Very useful. The first research on Gen Alpha was interesting.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 109

Advertising Advertisers Entertainment Millennials 109

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. Insider Intelligence , 2021) 41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks. ( dollars in 2022. million people.

Gen Z 118

Gen Z Millennials eCommerce Social Media Marketing 118

Martech

JULY 18, 2022

Nearly 60% of customers will trust you more if you use inclusive ads, according to a Facebook advertising study. Consumers want advertisements and promotions that represent them and their needs and interests. Educate yourself and your team. is a recipe for disaster. is a recipe for disaster. Better revenue. Test and measure.

Gen Z 81

Gen Z Millennials Customer Acquisition Education 81

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. The typical American Snapchatter lives in an urban environment and has some college education. Among American adults ages 18 to 65 and older, 29% of Americans who have ever used Snapchat have some college education. billion — soon.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months. But what kind of content are they posting?

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. B2B buyers are changing; they seek out more informational and educational content to solve problems. Millennials Rule. Millennials now make up the largest percentage of the U.S. Quick Takeaways.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Hubspot Marketing

JUNE 16, 2021

As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. This pillar could be something like education. Perception. What role do you play in your customer's mind? What do they perceive your value to be?

Branding 134

Branding Millennials Communications Education 134

Neil Patel

JANUARY 20, 2022

One of the top benefits of advertising on social media is you are able to target specific audiences with your ads. In this live webinar , Neil will highlight unique strategies for advertising on Facebook, Instagram, SnapChat, LinkedIn, TikTok, YouTube, and LinkedIn. Why Having a Social Ads Strategy Is Important.

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Hubspot Marketing

OCTOBER 24, 2022

According to Microsoft Advertising Research, 85% of consumers only consider brands they trust. And 72% only support brands that are being authentic in their advertising.". Advertising your products or services. 19% of marketing executives want to focus on advertising their products and services effectively in 2023.

Gen Z 89

Gen Z Millennials Transform User-Generated 89

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. One of the most popular ways to measure social media ROI is through paid advertising. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

DECEMBER 11, 2023

Threads are completely ad-free (at least, for now), while X works with advertisers and content creators to monetize the platform. Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. X users trend toward white male Millennials without a college degree.

Gen Z 100

Gen Z Branding Advertising Advertisers 100

Neil Patel

OCTOBER 19, 2021

Advertise Your Online Presence. Make sure they know about your website and social media presence by advertising your digital channels around the store. Advertise details on any outside signage and in your windows for passing foot traffic to see. Advertise Online-Only Sales. Each type of traffic has its pros and cons.

Shipping 140

Shipping Shoppers Retail Transform 140

Hubspot Marketing

DECEMBER 7, 2022

For instance, take a look at this video, which is part of a Spotify advertisement campaign from 2019, “Let the Song Play.”. In the Style Guide, Mailchimp writes, "We want to educate people without patronizing or confusing them. The brand’s tone is consistently funny, edgy, direct, and concise. Clare Paint.

Branding 138

Branding Millennials Fashion Communications 138

Neil Patel

APRIL 20, 2021

Your responsibility is to educate others’ human minds as you convey your brand’s core message. These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Instead, educate more.

Millennials 137

Millennials User-Generated Education Advertising 137

Hubspot Marketing

MARCH 21, 2022

We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. This TikTok post succeeded not by educating about dog care, but by showing off the incredibly cute Pekingese breed at a dog show. Is TikTok right for your nonprofit?

Gen Z 105

Gen Z Entertainment Non-Profit Education 105

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. Source ) 17. Source ) 18.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. The top three countries in terms of potential Instagram advertising reach are the U.S., Instagram education demographics. Instagram age demographics. Germany: 19.9

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Buffer Marketing

APRIL 4, 2024

Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7%   By creating educational content that addresses your audience's pain points and showcases your unique perspective, you can establish your brand as a thought leader in your industry. of its US user base to be exact.

Gen Z 91

Gen Z User-Generated Entertainment Millennials 91

Sprout Social

MAY 21, 2019

50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. 27% of marketers are already using Pinterest.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hubspot Marketing

JANUARY 5, 2021

More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Educational videos are great added-value content because they help audiences in their day-to-day lives. Educational videos are great added-value content because they help audiences in their day-to-day lives.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Digital Marketer

DECEMBER 19, 2022

It informs, educates, and entertains them. Unlike paid advertising, which depends on how much money you can throw into it, content marketing levels the playing field. Millennials Are Tech-Reliant. Millennials (consumers born between 1981 and 1996) are the largest demographic, and they make most of their purchases online.

Content Marketing 81

Content Marketing Millennials Marketing Marketers 81

Hubspot Marketing

MARCH 11, 2019

Promoting and sharing your products on social media is a simple way to improve lead generation , boost conversions, and increase sales because you’re advertising to people who have opted engaging with you by following your account. Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Marketing Insider Group

MARCH 24, 2021

One secret the legends of advertising didn’t know was the power of employee-generated content. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Her legendary Polaroid commercials, featuring a couple of well-known actors, worked the product’s selling points into the actors’ playful banter.

Branding 139

Branding Transform Whitepaper User-Generated 139

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” Their report, “The Millennials Are Here! Show details. (00:01): Source: AdAge ) . (34:40):

Content Marketing 75

Content Marketing Millennials Marketing Marketers 75

Hootsuite

APRIL 3, 2023

Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. But it’s not all altruistic here, babe: People love to see free educational content in their news feeds — and sharing lots of it is one of the oldest strategies in the book to earn trust.

Gen Z 110

Gen Z User-Generated Transform Education 110

Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. ”) HubSpot’s aim in building community is quite transparent. A long time coming, now maturing.

Transform 143

Transform Retail Marketing Marketers 143

Spiralytics

MAY 30, 2024

Furthermore, Facebook’s massive user base offers marketers a vast audience for targeted advertising and brand visibility. Time spent per month: 32 hours and 40 minutes [2] YouTube is the world’s largest video-sharing platform—offering a vast range of content including music videos, tutorials, vlogs, and educational videos.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Power Digital Marketing

JANUARY 19, 2023

This should include an assessment of their: Age Gender Location Education Purchasing power Habits and passions Pain points Uncertain? But Millennials and Gen X (some with deeper pockets than younger generations) are increasingly getting in on the game: 6 21.7% 4 ways social media influences millennials’ purchasing decisions.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40