SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

OnPassive Marketing

JULY 22, 2022

YouTube affiliate marketing is one of the oldest forms of online advertising. Initially, people used YouTube to share videos of exciting and funny things they had seen. Over time, YouTube began to be used as a platform to advertise products and services. Finally, promote your videos aggressively.

Affiliate Marketing 89

Affiliate Marketing Marketing Marketers Promotion 89

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Hubspot Marketing

MAY 16, 2023

A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

OnPassive Marketing

JUNE 10, 2022

Who wouldn’t want to get more information or entertainment from their daily commute? Additionally, this integrated automation audio tracking software allows for easy scheduling and monitoring of broadcasts across multiple media platforms such as websites, social media channels, and video marketing platforms like youtube , etc.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Sprout Social

JANUARY 27, 2021

How video details like thumbnails, titles and video length impact your video performance. In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. Suggested videos. YouTube advertising. Video cards and annotations. YouTube Analytics: General Reports.

Analytics 139

Analytics User-Generated Advertising Advertisers 139

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Digital Marketer

NOVEMBER 17, 2022

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. Digital marketing is the most effective solution for business. billion by 2023.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Cross-Promote with Other Channels.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Adobe Experience Cloud Blog

JULY 28, 2017

While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Don’t Forget To Promote It. Tease It Out.

Branding 134

Branding Thought Leadership Marketing Marketers 134

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series aims to provide a practical overview of all the essential elements required for creating compelling video clips.

Video Marketing 100

Video Marketing Entertainment Education Advertising 100

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. If you're a business, this could be a helpful way to advertise your other visual platforms. Finding Videos and Engaging with Users.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Sprout Social

OCTOBER 16, 2018

But rather than rely on in-depth tutorials, social media and the beauty industry is all about entertaining, bite-sized how-tos. Whether through short videos or Instagram Stories, brands have a prime opportunity to allow their customers to serve as their creative canvas in a matter of seconds. Investing in video marketing.

User-Generated 101

User-Generated Promotion Entertainment Branding 101

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

DECEMBER 11, 2019

If you're marketing to these generations, you'll want to keep these attitudes about money in mind. For example, if you want millennials to buy your product, you'll want to focus on building a brand that offers a pleasant or entertaining customer experience , as well as marketing products or services that give instant gratification.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. Running promotions and contests.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Vertical Response

MARCH 22, 2024

Online businesses open doors to a global audience, streamlining operations and reducing costs, all while promoting sustainability by reducing paper waste. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Marketing Insider Group

JUNE 16, 2020

It’s an opportunity to highlight the features of a product, to explain how something works in a quick, visual, easily-digestible chunk of marketing gold. Critically, video content marketing blurs the line between entertainment and outright advertising. Perhaps you’ve already dabbled in video creation.

Content Marketing 114

Content Marketing Entertainment Marketing Marketers 114

Sachs Marketing Group

DECEMBER 1, 2023

Invest in PPC Advertising Pay-per-click (PPC) advertising is an indispensable tool for small businesses in 2024, offering a way to appear in front of potential customers quickly and effectively. Additionally, social media advertising can be used to reach a larger audience with precision targeting.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers User-Generated 96

Hubspot Marketing

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. They promote a focused effort that guides consumers towards a desired action. Promote a new product or service.

Direct Mail 140

Direct Mail Marketing Marketers User-Generated 140

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. Cross-promoting your videos. million subscribers–to promote their products.

Marketing 131

Marketing Marketers Promotion SEO 131

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Rock Content

MAY 5, 2020

SMM (Social Media Marketing). SSM, or Social Media Marketing, is, as the name suggests, a method that uses social media to promote a brand, product, or content. Such as Search Engine Marketing (SEM), it can be done organically, paying for ads, or both simultaneously. Paid Advertising. Video Marketing.

Digital Marketing 86

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 86

Hubspot Marketing

SEPTEMBER 10, 2018

The commercials — which make me laugh every time — are part advertisement, part comedy skit and have a similar theme so fans always know when they’re watching a Dos Equis advertisement. It's easy to share and promote. After all of this sharing and promoting, you need to wait and see whether or not people latch onto your content.

Promotion 145

Promotion Advertising Advertisers Entertainment 145

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketers 106

Exposure Ninja

JULY 6, 2023

You can see how choosing to target one of these two audiences would change the brand image, the way it’s presenting itself in paid advertising, the tone of its marketing campaigns, the marketing channels it’s using to promote itself… all of its digital marketing!

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Adobe Experience Cloud Blog

AUGUST 21, 2018

Badly formatted and sized images will put potential clients and customers off, and it raises questions about your ability to properly use the platform you’re advertising on. Traditional advertising methods, including banner ads, are still extremely valuable and can be used effectively in your broader marketing campaigns.

Thought Leadership 112

Thought Leadership Advertising Advertisers Entertainment 112

Duct Tape Marketing

MARCH 4, 2016

Podcasts, company introduction videos, whiteboard videos, and digital advertisements are all excellent ways to use multimedia to your brand’s advantage. It’s estimated that videos are over 1000% times more likely to get shared than text or links. This is where multimedia can make a tremendous, beneficial dent.

Product 45

Product Branding PR Education 45

Sprout Social

OCTOBER 17, 2016

You can also share content that promotes your business, but do it sparingly. Entertaining Tweets entice people to keep following you. In addition to being famous, many celebrities engage on Twitter successfully because they’re entertaining. Community building is also an important aspect of social media marketing.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Exposure Ninja

JULY 5, 2023

Unlocking the Power of a Content Marketing Strategy Now that you understand the value and importance of content for your B2B marketing let’s dive into what a content marketing strategy is and explore some examples that can fuel your success. Video marketing is a game-changer for businesses, and here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

DECEMBER 8, 2020

When you publish valuable content that informs, educates, and entertains your target audience, you earn their loyalty. Whatever you choose to produce, make sure that it’s actually useful in the form of education, problem solving or entertainment. Social media is no longer just an extra channel of publishing or promoting your content.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Rock Content

JUNE 27, 2023

Investing in online marketing for small businesses is democratic and brings a lot of benefits. However, if promoting a brand on the internet is easy, it also means that there is a lot of competition. This might sound a bit strange since mass media advertisement has been the main way of being seen for so long.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Content Marketing Institute

AUGUST 6, 2018

Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. 80% of video ads on #Facebook are watched with sound off. Twitter Promote Mode. Click To Tweet.

Non-Profit 111

Non-Profit Marketing Marketers User-Generated 111