Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 72

Video Marketing Digital Marketing Marketing Marketers 72

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. Marketers should take a page out of the GoPro playbook and consider incorporating consumers directly into product promotion.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. The range of ways retailers interact with their customers is slated to continue its growth in the coming year and beyond.

Retail 105

Retail Shoppers Entertainment Advertising 105

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 103

Branding Video Marketing Millennials B2C 103

Trade Press Services Newsletter

OCTOBER 6, 2022

Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. In 2021, 70 percent of marketers believed that using video resulted in a positive ROI.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 74

Entertainment Video Marketing Thought Leadership Education 74

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Digital Marketer

MARCH 24, 2023

The best way to do that is with entertainment! The 90-Day Campaign Framework The purpose of the 90-day campaign is to leverage your organic content to move prospects through the levels of customer awareness and lead them to a promotional period. To catch a prospect’s attention and keep it, we need to stop the scroll.

Customer Journey 63

Customer Journey Promotion Entertainment Advertising 63

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. Promote your regular channel. If you wait much longer, you may fall behind.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

OnPassive Marketing

JULY 22, 2022

Today, YouTube is one of the most popular online video marketing platforms. It is home to millions of videos and easy-to-find information about products and services. YouTube affiliate marketing allows you to earn money by promoting other people’s products or services on your channel.

Affiliate Marketing 89

Affiliate Marketing Marketing Marketers Promotion 89

Hubspot Marketing

MAY 16, 2023

A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

OnPassive Marketing

JUNE 10, 2022

Who wouldn’t want to get more information or entertainment from their daily commute? Additionally, this integrated automation audio tracking software allows for easy scheduling and monitoring of broadcasts across multiple media platforms such as websites, social media channels, and video marketing platforms like youtube , etc.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Hubspot Marketing

MARCH 25, 2021

To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand. In the next year, consider a mix of content marketing that includes blogging. Remember, quality beats over-promotion.

Shoppers 145

Shoppers Energy eBook Promotion 145

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Cross-Promotion: Utilize social media to enhance and promote other marketing initiatives, such as email campaigns or events.

Key Performance Indicator 72

Key Performance Indicator User-Generated Entertainment Social Media Marketing 72

Digital Marketer

SEPTEMBER 6, 2022

TikTok is a short-form video app where users can share creative and entertaining videos. Organic posts are videos you create and post on TikTok without using any paid promotion. With organic posts, you can educate and entertain your audience in the hopes of making them aware your company exists….think

User-Generated 74

User-Generated Entertainment Food Promotion 74

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 98

Branding Gen Z Transform Education 98

Martech

SEPTEMBER 26, 2022

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. Why we care. There are currently three experiences built off of Walmart Land, each with their own spinoff activities.

Retail 98

Retail Shoppers User-Generated Fashion 98

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Spotify uses Shorts to promote events and promote or repurpose podcast content. Social commerce.

Gen Z 139

Gen Z Promotion Shoppers Energy 139

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. You do not need to have a movie studio budget for videos, but they do need to look professional.

Product 133

Product Branding Entertainment Promotion 133

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

Stealth Marketing 142

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 142

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. Some play video games, model clothing, share their thoughts on political situations, review movies, or even release their own music videos. VTubers are taking video marketing to new levels.

Influencer Marketing 106

Influencer Marketing Fashion Promotion Energy 106

Vertical Response

MARCH 22, 2024

Online businesses open doors to a global audience, streamlining operations and reducing costs, all while promoting sustainability by reducing paper waste. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Sachs Marketing Group

DECEMBER 1, 2023

Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational. Whether it’s newsletters, promotional offers, or informational content, your emails should provide value and encourage recipients to take action.

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers User-Generated 77

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Not convinced?

Social Media Marketing 105

Social Media Marketing Communications Entertainment Marketing 105

Sprout Social

APRIL 25, 2024

You’ll walk away with recommendations tailored to your business goals and marketing maturity, so you can implement strategic upgrades quickly. YouTube marketing strategy template A lot goes into video marketing on YouTube. Download the template 6. Download the template 12. Get the templates 16. Get the template 18.

Social Media Marketing 79

Social Media Marketing Key Performance Indicator Influencer Marketing Management 79

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. Takeaways for Video Marketers.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Digital Marketer

NOVEMBER 26, 2022

Promotional Videos & Video Sales Letters. VIDEO IS THE FUTURE! In fact, 87% of video marketers say that video gives them a positive return on investment. Video marketing is indeed where it’s at! Says the girl who spends HOURS making video content every week. Content Videos.

Copywriting 85

Copywriting SEO Promotion Video Marketing 85

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. Session refers to the videos that contribute to the longest viewing times. Focus on the quality of your video.

Food 92

Food Entertainment User-Generated SEO 92

Neil Patel

NOVEMBER 30, 2020

The first level is choosing the platform you’re using to promote your videos. No matter how hard you try, you’re not reaching many seniors on TikTok, even if you have the perfect piece of video content for that demographic. What types of videos do they like to watch? Facebook Video Search. TikTok Video Search.

SEO 135

SEO User-Generated Place Entertainment 135

Rock Content

JUNE 27, 2023

Investing in online marketing for small businesses is democratic and brings a lot of benefits. However, if promoting a brand on the internet is easy, it also means that there is a lot of competition. Content Marketing Using content to promote your company is always part of a great SEO strategy. What would they type?

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Cross-Promote with Other Channels.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Sprout Social

MARCH 20, 2023

While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. And it’s well within your reach to start using it in your video marketing strategy. Think about it: It’s easy to binge, easy to share with friends and it’s entertaining.

User-Generated 117

User-Generated Energy Management Entertainment 117

Sprout Social

OCTOBER 6, 2022

According to research about why people share content online , the top three motivations to share came down to bringing entertaining content and value to people, to help define ourselves and to grow relationships. Think about it: what makes you watch a video and share it? Forget about being promotional. Promote your video.

Communications 128

Communications Promotion Social Media Marketing Management 128