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This day in search marketing history: February 9

Search Engine Land

Microsoft Advertising launches Cruise Ads 2022: The vertical-specific ad format was only available to advertisers targeting customers in the U.S. Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April 2021: Microsoft said eCPC increases conversions while lowering CPA, but some advertisers worried about loss of control.

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This day in search marketing history: February 9

Search Engine Land

Microsoft Advertising launches Cruise Ads 2022: The vertical-specific ad format was only available to advertisers targeting customers in the U.S. Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April 2021: Microsoft said eCPC increases conversions while lowering CPA, but some advertisers worried about loss of control.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg.

SEO 118
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How to reliably predict SEO success before publishing content

Search Engine Land

Only the spammiest of spammy SEOs “guarantee” anything. And it’s why you can’t really “guarantee” much in SEO with a great degree of accuracy. So now, we all have to navigate an ever-growing complex world of whatever AI + search monopolies dream up next. Here are a few common reasons why.

SEO 95
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9 GA4 training courses to help confused marketers

Search Engine Land

Marketing Land Cost: $249 Level: Advanced Duration: Two days Search Engine Land’s former ‘Search Marketer of the Year’, Colleen Harris, is running this SMX Masterclass course online live on August 16 and 17. Google Analytics 4 (GA4) for SEO Cost: $49.99 SUBSCRIBE See terms.

Analytics 106
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5 tips for balancing ‘push’ and ‘pull’ in content marketing

Martech

At the same time, you need intelligent SEO strategies that keep you visible on search engines. In other words, good content marketing that promotes engagement is a “healthy lifestyle” for your business. Understand what consumer engagement looks like Customers have more influence in the modern market.

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How To Learn Digital Marketing Skills

Exposure Ninja

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Do I Need to Learn about Digital Marketing?